101 Multiple Choice Questions - Exam 3 | Sports Marketing | 661515, Exams of Sport Marketing

Download 101 Multiple Choice Questions - Exam 3 | Sports Marketing | 661515 and more Exams Sport Marketing in PDF only on Docsity! MAR3711 - Exam III – Fall 2011 Name: _______________________________ ID Number: ____________________________ DIRECTIONS: EACH OF THE FOLLOWING QUESTIONS IS WORTH 1 PT. PLEASE PLACE YOUR RESPONSES ON THE CODING SHEETS PROVIDED. THE CONDUCT OF THIS EXAM IS GOVERNED BY THE FSU HONOR CODE AS DESCRIBED IN THE FSU STUDENT HANDTEXT. VIOLATIONS OF THAT CODE WILL BE SUBJECT TO THE PENALTIES SPECIFIED IN THAT DOCUMENT. SSSBJ V14 I25 1. What US professional league is planning to be the first to establish a venture capital fund to invest in outside businesses such as innovative new technologies? a. MLB b. MLS c. NBA d. NFL e. NHL 2. What league/sports organization was the first to market with team licensed pillow pet? a. NASCAR b. USTA (Professional Tennis) c. MLB d. NCAA (College Sports) e. NFL 3. The current proposed split of $4 billion in basketball related revenues generated by the NBA has the players proposing that they receive ___ percent and the owners proposing that players receive ___ percent. a. 53 47 b. 57 50 c. 59 49 d. 47 37 e. 50 50 4. Brooklyn Sports has signed what facility management firm to help operate the new Barclays Center when it opens? a. Learfield Sports b. Comcast-Spectacor c. Aramark d. AEG e. Legends Sports 5. The first World Series to be broadcast on radio in 1921 was between what two teams? a. New York Giants – New York Yankees b. Brooklyn Dodgers –New York Yankees c. Philadelphia Athletics – Boston Red Sox d. Boston Red Sox – Boston Braves e. St. Louis Browns – St. Louis Cardinals 6. When the Texas Rangers gave away a Nelson Cruz bobblehead at a Monday night game June 20 th against the Houston Astros, attendance was ___ percent higher than the team’s other ten Monday night games this season. a. 8.5 b. 18.5 c. 28.5 d. 38.5 e. 48.5 7. A standard bobblehead costs ____. a. $1.50 - $2.50 b. $2.50 - $3.50 c. $3.50 - $4.50 d. $4.50 - $5.50 e. $5.50 - $6.50 8. MLB’s #1 giveaway for the 2011 season was ____. a. Bobbleheads b. Headware c. Backpack/bag d. Cup/Mug e. T-shirt 9. MLB’s #1 game-day promotion for the 2011 season was ____. a. Fireworks b. Ticket discount c. Fan Appreciation Day d. Charitable causes e. Military Day 10. What company was the most active sponsor (sponsored the most dates) of MLB promotions for the 2011 season? a. Anheuser=Busch b. Delta Airlines c. Coca Cola d. Toyota e. Pepsi 11. The promotions of the ___ are based on sizzle. It is suggested that the leagues marketing and promotional foundation is its superstar players. a. MLB b. NASCAR c. NBA d. NFL e. NHL SSSBJ V14 I26 12. Season ticket holders accounted for ___ percent of the MLB tickets sold on StubHub during the 2011 season. a. 12 b. 32 c. 52 d. 72 e. 92 13. Approximate ___ percent of the tickets to MLB games in 2011 moved (were sold on) StubHub. a. 10 b. 30 c. 50 d. 70 e. 90 14. Which of the major sports leagues makes the greatest us of StubHub? a. MLB . b. NBA c. NFL d. NHL e. NASCAR 30. What NCAA university was identified as having ban the use of Twittering by its athletes? a. Stanford b. Harvard c. Florida State d. Ohio State e. Syracuse SSSBJ V14 I30 31. What team’s stadium has an “anti-knucklehead” unit to control fan behavior?. a. New York Jets/Giants b. New York Yankees c. Los Angeles Dodgers d. Toronto Blue Jays e. Washington Capitals 32. What city’s minor league baseball team’s facility experienced a lockdown due to a shooting at a neighboring hotel? a. Dayton, Ohio b. Nashville, Tennessee c. Orlando, Florida d. Memphis, Tennessee e. Lexington, Kentucky 33. Legends Hospitality Management was formed in part as the result of the efforts of what two sports franchises? a. Manchester United and the New York Yankees b. Detroit Tigers and Lions c. Boston Red Sox and Celtics d. Los Angeles Dodgers, Lakers, and Kings e. Dallas Cowboys and New York Yankees 34. What MLB team is slated to move from the National to the American league? a. Houston Astros b. Miami Marlins c. Arizona Diamondbacks d. Milwaukee Brewers e. Denver Rockies 35. What percentage of MLB fans correctly identified Pepsi as the 2011 MLB official soft drink? a. 22 percent b. 32 percent c. 42 percent d. 52 percent e. 62 percent Lecture 13 36. Operations are currently the newest influence on sports organization’s need for revenues largely due to the characteristics of new facilities. What “operations cost” is currently having the greatest influence on the need for revenues? a. Staff costs b. Utility costs c. Maintenance costs d. Utility costs e. Insurance costs 37. Which of the major US professional sports leagues annually generates the greatest amount of revenue through ticket sales? a. MLS b. NBA c. NFL d. NHL e. MLB 38. Which of the following sports organization facility was credited with starting the growth of naming rights deals for facilities? a. SuperDome – New Orleans b. Yankees Stadium - NYC c. United Center - Chicago d. American Airlines Arena - Miami e. Disneyland – Los Angeles 39. Currently, what is the greatest amount of revenues generated ANNUALLY by a single US facility (CITI Field) through naming rights? a. $ 5 million b. $ 10 million c. $ 20 million d. $ 50 million e. $100 million Lecture 14 40. Which of the following is NOT one of the ways sponsorships engage fans? a. They can build awareness b. They provide symbolism c. They can create unique facilities d. They lower costs e. The add value 41. Which of the following is NOT one of the ways sponsorships can increase fan identification? a. Familiar products/personalities b. Innovative products/personalities c. “Fun” products/personalities d. “National” products/personalities e. “Local” products/personalities 42. Which of the following is NOT one of the eight major sponsorship categories typically found at US sports facilities? a. Beer b. Tobacco c. Sporting Goods/Retail d. Airlines e. Sporting Goods/Retail 43. Which of the potential dangers that are currently impacting sports sponsorship revenues is considered to be the greatest threat? a. Perceived Indifference to Fans b. Facility Clutter c. Inappropriate Activation d. Bad PR Attributed to Sponsor e. Smaller capacity sports facilities 44. Which of the following was not identified as a current concern relative to sports sponsorships? a. The economy b. Consolidation of companies that are among the top ten spenders on sports sponsorships c. The sale of one of the top ten spenders on sports sponsorships to a foreign company that doesn’t use sponsorships to a great extent d. The payment of bailout money to domestic car manufacturers e. Declining consumer expenditures on soft drinks as people switch to non-carbonated beverages Lecture 15 45. Which of the following is NOT identified as a cost control strategy? a. Form partnerships b. Engage in customer co-production c. Implement mass customization d. Automate e. Licensing 46. Which of the following US sports leagues has the highest annual development costs? a. MLB b. NBA c. NFL d. NHL e. MLS Lecture 16 47. Tampa financed its most recent sports facilities primarily through a/n _____. a. Hotel/Visitors Tax b. General Sales Tax c. Facility Use Tax d. Income Tax e. Property Tax 48. Which of the following was identified as the most likely prediction relative to the future of sports financing? a. More government involvement b. More owners making bigger investments c. Growing use of league financial pools d. Decreased use of deferred payments e. Increased search for new investment sources 49. What sports organization is the only one to ever finance part of its operations through the use of “junk” bonds? a. New York Yankees b. Los Angeles Lakers c. San Francisco Giants d. Manchester United e. Dallas Stars Lecture 17 50. Which of the following is NOT identified as an identification driver associated with sports retailing? a. Merchandise brands b. Retail price points c. Retail employees d. Retail customers e. Association with personalities 51. Which of the following is most closely associated with the growth of mobile sports retailing? a. MLS b. NASCAR c. NCAA d. Minor league hockey e. NFL 52. Of the five factors that drive the brand value of sports teams, which is identified as the most important? a. Passionate local fan base b. Large media market c. Winning d. Strong merchandising programs e. Strong home market base Lecture 18 53. What is generally considered the most important of what is provided by sports organizations to government? a. Publicity b. Urban (Re)Development c. Image d. Revenues e. Identity/Recognition 54. Which level of government generally has the greatest role in assisting sports organizations? 70. The key responsibility of future sports marketing efforts, if they are to succeed, is to _____. a. The Media b. Customers c. Governments d. Players e. Employees Chapter 14 71. What percentage of the NFL’s revenue come from the ticket sales? a. Less than 20 percent b. 20 percent c. 40 percent d. 60 percent e. More than 60 percent 72. On average, MLB teams receive ___ percentage of the total revenues generated by food and beverage sales. a. 25 percent b. 35 percent c. 45 percent d. 55 percent e. 75 percent 73. Which of the major US professional sports leagues has been able to satisfy their need for new revenues primarily from selling media rights? a. MLB b. NBA c. NHL d. NFL e. NASCAR 74. Which of the following is true relative to sports use of PSLs? a. The first team to use PSLs was the Chicago Bulls b. PSL’s cannot be passed down to heirs or sold c. PSL’s usually are a more expensive means of financing facilities than government financing d. To date PSLs have been used exclusively to finance facilities e. PSL’s have existed since the early 1900s 75. What type of sponsorship typically generates the greatest revenues for teams? a. Organizational b. Individual c. Event d. Activity e. Player 76. _____ and ______ are the two major sponsorship challenges facing sports marketers. a. Evolving the sponsorship inventory and managing sponsorships once they are in place b. Minimizing sponsorship costs and maximizing sponsorship revenues c. Generating sponsor exposure and revenues d. Generating revenues and ensuring the maintenance of customer goodwill e. Setting the price and collecting payment 77. The TGI Friday’s Front Row Grill operating in the Arizona Diamondback’s ballpark is best characterized as a ____. a. Proprietary sponsorship b. Facility sponsorship c. Asset sponsorship d. Joint venture e. Asset management Chapter 15 78. _____ refers to the opportunity to use a sponsorship to interact with or to obtain access to consumers. a. Activation b. Goodwill c. Proprietary sponsorships d. Up-selling e. Formalization 79. The current economic problems inherent in the US and Europe are likely to make what type of sponsorship more valued? a. Organizational b. Activity c. Event d. Proprietary e. Exclusive 80. _______ is the attempted association of an organization with the marketing activities of another organization without the approval of or payment to the affected organization. a. Ambush marketing b. Proprietary sponsorships c. Goodwill d. Copycat marketing e. Market fulfillment 81. The most common factors that lead to adjustments in the pricing of sponsorships are ______. a. The economy and competitive options b. Broadcast ratings and consumer preferences c. Team success and market size d. New facilities and player contracts e. Attractive players and new facilities Chapter 16 82. The extraordinary growth in the number of new sports organizations, and the corresponding need for financing, is largely attributed to ____. a. Pressure from mass communications companies for increased content for their broadcasts b. Wealthy entrepreneurs who want to acquire teams c. Multi-national investors entering into the market for sports organizations d. The declining availability of government financing for sports organizations e. International market opportunities 83. Which of the following is the reason for the increased attention on sports financing over the past two decades? a. Increasing player costs and expensive new sports facilities b. The economy and lower debt costs c. The declining availability of government financing and the entry of banks into the sports financing market d. Government investment and new owners e. An increasing number of new sports organizations and the large number of new and renovated sports facilities 84. The facilities of which two sports organizations were completed with all, or nearly all, private funds? a. Cincinnati Bengals and Cincinnati Reds b. St. Louis Cardinals and Memphis Grizzlies c. Houston Rockets and Arizona Cardinals d. San Francisco Giants and Columbus Blue Jackets e. New York Yankees and Dallas Cowboys 85. Public financing of sports facilities began with the construction of the _____. a. 1970’s era multi-purpose stadiums b. The 1990’s era destination facilities c. The early 1900’s era concrete and steel facilities d. 1920’s era Super Stadiums e. The early 1900s steel and concrete facilities Chapter 17 86. Which of the following methods of retailing affords sports organizations the greatest control over the sales of their merchandise? a. E-tailing b. Direct market retailing c. Licensing d. Mass market retailing e. Franchising 87. Sports marketers have had their greatest international success in licensing in ____. a. China b. Japan c. India d. Europe e. Latin America 88. Free floating carts have been especially prominent in the retailing efforts of ______. a. Basketball teams b. Football teams c. Hockey teams d. Baseball teams e. Soccer teams 89. The major change in sports use of internet services has been ______. a. The growing number of teams using internet services b. Widespread use in broadcasting c. The use of social networking d. Team websites e. Charging for services that once were provided free of charge Chapter 18 90. ____ facility is the only TOTALLY private financed sports facility built in the US in the last two decades. a. Columbus Blue Jackets b. San Francisco Giants c. Dallas Cowboys d. Atlanta Braves e. New York Mets 91. Individual states have the exerted greatest level of control over which of the following sports by establishing state commissions to oversee this sport? a. Track & Field b. NASCAR c. MLB d. Boxing e. High school sports 92. Why are governments largely supportive of sports organizations in spite of their problems? a. In general, sports have a positive image with consumers (i.e. voters) b. Sports have a huge economic impact on the cities they call home c. The vast majority of any cities residents want sports teams d. Relatively speaking, the financial needs of sports organizations are small e. All of the above are such a reason