A Career in the Fashion - Lecture Slides | HIN 131, Study notes of Brand Marketing

Download A Career in the Fashion - Lecture Slides | HIN 131 and more Study notes Brand Marketing in PDF only on Docsity! global  fashion  marketing professor  patrick yanez Patrick Yanez • Please call me “Pat” • I am an Economist specializing in global fashion markets • Fifteen years at FIT      • Professor in Department of International Trade and              Marketing for the Fashion Industries (ITM) •Has lectured in China, Portugal, Chile, Canada, Turkey,  Thailand, Brazil, Costa Rica, Panama, Argentina. Reading #1 global  fashion  markets Fashion Terminology Market Market Center Mart Market Weeks Trade shows NYC’s Evolution to a Fashion Market From Travelling Salesman to Marts Travelling to upstate NY, NJ, CT, PA selling to stores Renting a room in a hotel, inviting local merchants to see new merchandise Joining other salesmen showing their merchandise together in hotel room MARTS Dedicated building to showrooms Wholesale only. No general public Open all year. Buyers come to NYC U.S. Regional Fashion Market Centers Los Angeles NYC Active and sport Light fabrics, color Urban, Northern 4 Seasons MiamiDallas Summer, resort Latin American markets Urban & country Southern style It l Other International Fashion Markets F a y Couture Ready‐to‐Wear Trade Shows rance Paris Couture/ Boutiques Couturiers’ Ready‐to‐Wear Prêt‐á‐Porter Trade Shows Great Britain London Couture British Ready‐to‐Wear Trade Shows  Canada Germany & Scandinavia Mexico & S. America China       Japan