A Feasibility Study of Group-6 entitled "Penote", Study Guides, Projects, Research of Social Work

Download A Feasibility Study of Group-6 entitled "Penote" and more Study Guides, Projects, Research Social Work in PDF only on Docsity! PENOTE IRENE VILLE S. GENABE MICHELLE R. MABANAG ERICA PAULA A. MADERAZO LUCELLE M. MAGANTE THRISHA ANGELIQUE MAYE T. OBSIOMA JOSHUA RAYMOND C. PARO CLAIRE FRITZ C. POMICPIC APRIL 2022 PENOTE ------------------------------------------------------------------------------- A Feasibility Study Presented to the Faculty of the Senior High School Department Liceo de Cagayan University Cagayan de Oro City ------------------------------------------------------------------------------- In Partial Fulfillment of the Requirements for Accountancy, Business and Management ------------------------------------------------------------------------------- IRENE VILLE S. GENABE MICHELLE R. MABANAG ERICA PAULA A. MADERAZO LUCELLE M. MAGANTE THRISHA ANGELIQUE MAYE T. OBSIOMA JOSHUA RAYMOND C. PARO CLAIRE FRITZ C. POMICPIC APRIL 2022 Liceo de Cagayan University Senior High School Department Page v GRAMMARLY TEST REPORT Liceo de Cagayan University Senior High School Department Page vi PLAGIARISM DETECTOR REPORT Liceo de Cagayan University Senior High School Department Page vii ENGLISH WRITING READABILITY Liceo de Cagayan University Senior High School Department Page x ACKNOWLEDGEMENT The researchers would like to extend their heartfelt gratitude and acknowledge the following people who helped them progress toward the completion of this paper. To Sr. Emmanuel Kheen B. Obrero, research adviser, Marketing teacher, and entrepreneur teacher, for helping the researchers understand the analysis in the paper, for his patience in answering the researchers’ questions, for sharing his valuable time by exerting effort during discussions, and for providing moral support to his students. To Ms. Uzziel B. Banaag, for her patience in addressing the researchers' queries and for giving her time and effort throughout the financial statement discussions. To Mr. Shandon Ryan Ganzan, previous Applied Economics teacher and a research adviser to the other sections, for his constant enthusiasm in teaching and replying to the researchers’ queries, for his sense of humor, willingness and passion into teaching. To Mr. Joy Pamisa, III teacher, for his willingness to help, words of wisdom. To Ms. Jessa C. Barredo, BESR teacher, for helping the researchers attain the answers, for understanding and giving time for the researchers to finish their task. To Mr. Jason Carl Sacuan, for his word of affirmation, for guiding us and his humor that never fails to make us laugh. To Mr. Ronald Baa for supporting his students. To the school year 2021-2022 Licean Presidents for helping spread the links of the survey questionnaires to their classmates and to their friends. Liceo de Cagayan University Senior High School Department Page xi To the respondents for sharing their time and effort in answering the survey questionnaires which were conducted and sent to them online. To their friends and classmates who helped them in every way that they can in making this study a better one and for the comments and suggestions they implied. To the parents who continuously give their attentions and support to the researchers as they went through tough times with their study, and To the Almighty Father for being the source of everything, from the material and non- material things, and for keeping everyone safe amidst pandemic. Liceo de Cagayan University Senior High School Department Page xii ABSTRACT The project research is called Penote, and it is a ballpen with a paper reel attached. This item is a traditional way of taking notes that needs the use of a pen and paper and is reasonably priced. Most of us find it inconvenient to carry a pen and paper since they are heavy in the bag, and we occasionally forget to bring a pen or paper and don't know when or where we will need it. The Penote can be used as a convenient space saver in backpacks, pockets, and so on. And it will make it easier to carry two things at once. Penote will be located in the Elipe City building in front of the Institute of Computer Studies and IT building and just near Liceo de Cagayan University-Main Campus and the target market is the Liceo community. We may market our goods to those who are interested because it is used by individuals. Overall, the researcher concludes that it is a useful product and traditional means of taking notes at a low cost. Furthermore, this serves as a forum for businesses to advocate for and endorse local products, and to motivate others to purchase local products. Keywords: Reel attached, traditional, Penote, convenient, low cost Liceo de Cagayan University Senior High School Department Page xv Socio-Economic Feasibility 81 Organization and Management Feasibility 83 5 STRATEGY PLANNING FOR IMPLEMENTATION, 92 EVALUATION CONCLUSION, AND RECOMMENDATION REFERENCES 101 APPENDICES 103 A. Projected Budget of the Study 103 B. Letter of Consent 104 C. Survey Questionnaires 105 D. Exhibits 107 E. Work Plan of the Study 110 F. Curriculum Vitae 111 Liceo de Cagayan University Senior High School Department Page xvi LIST OF TABLES TABLE TITLE PAGE 1 Frequency Distribution and Percentage of Respondents’ Grade Level 22 2 Frequency Distribution and Percentage of Respondents’ Strand 23 3 Frequency Distribution and Percentage of Respondents’ Gender 25 4 Frequency Distribution and Percentage of Respondents’ Daily Allowance Range 26 5 Frequency Distribution and Percentage of Respondents’ in buying a pen 28 6 Frequency Distribution and Percentage of Respondents’ results of how often they use a ballpen 29 7 Frequency Distribution and Percentage of Respondents’ result on buying a paper 31 8 Frequency Distribution and Percentage of Respondents’ results of how often they use a paper 32 9 Frequency Distribution and Percentage of Respondents’ whether what ink color do they like 33 10 Frequency Distribution and Percentage of Respondents’ either what color of pen do they like 35 Liceo de Cagayan University Senior High School Department Page xvii 11 Frequency Distribution and Percentage of Respondents’ Preferences marketing tactics that help them convince to buy Penote 38 12 Frequency Distribution and Percentage of Respondents’ Preferences for the Price of the Product 39 13 Frequency Distribution and Percentage of Respondents’ Willingness to Recommend the Product 41 14 Frequency Distribution and Percentage of Respondents’ Willingness to Buy the Product 42 15 Total Demand Computation 43 16 Future Demand Analysis 45 17 Previous Demand Analysis 46 18 Total Supply Computation 48 19 Future Supply Analysis 49 20 Preview Supply Analysis 50 21 Computation of Total Gap 52 22 Consolidation of Future Demand and Supply 53 Schedule 1: Purchased of Raw Materials 70 Schedule 2: Rent Expense 70 Schedule 3: Salaries and Wages 71 Schedule 4: Office Supplies 71 Schedule 5: Packaging 71 Liceo de Cagayan University Senior High School Department Page xx 11 Frequency Distribution and Percentage of Respondents’ Preferred marketing tactics that help them convince to buy Penote 39 12 Frequency Distribution and Percentage of Respondents’ Preferred Price for the Product 40 13 Frequency Distribution and Percentage of Respondents’ Willingness to Recommend the Product 42 14 Frequency Distribution and Percentage of Respondents’ Willingness to Buy the Product 43 15 Future Demand Analysis 46 16 Previous Demand Analysis 47 17 Future Supply Analysis 50 18 Previous Supply Analysis 51 19 Consolidation of Future Demand and Supply 54 Liceo de Cagayan University Senior High School Department Page 1 Chapter 1 PROJECT DESCRIPTION Introduction Each ballpen has the same purpose, which is to write, but the intended purpose of the product cannot be used without the paper to write on. The researchers concluded that the two accomplice items would become one. It would be a major help and would decrease the weight that the two could cause. Everyone has experienced that kind of scenario where hurrying happens and the need for a ballpen and some paper occurs. The reason why the researchers conducted the penote, a ballpen with a paper reel attached, is so that in case a scenario happens like what was mentioned earlier, there will be no problem because the product penote will solve the problem. Technology evolves and people adapt to it because their existences are most likely dependent on it. Taking notes by hand seems old-fashioned to most students, and even to anyone nowadays (Karjo, 2017). Even in the smallest manner, particularly as taking notes, individuals utilize technology as their material, which has the potential to be not enough and unreliable at times due to the reliance on batteries as a source of power to function. Even a power bank that's used for support gets battery low. Penote, on the other hand, is a conventional method of taking notes that requires the use of a pen and paper. Penote may be utilized without worrying about a low battery because it does not rely on any external power Liceo de Cagayan University Senior High School Department Page 2 source. When a smartphone's battery runs out, individuals can nevertheless take notes with a pen and paper. University students find it easier to retain information when using books and handwriting notes rather than computers, according to a survey of European and Asian students (Bothwell, 2017). Note-taking allows people to outsource their memories to an external source (paper), as well as make content explicit for future reference (Friedman, n.d.). The process of taking notes during class may or may not be beneficial to the student, but the notes themselves and being able to review them before an exam have been shown to be highly valuable (Jarry, 2019). Students using devices to take notes are often bombarded with updates, messages, and notifications, plus they’re distracted by the ever-present temptation to search the web. Authentic learning, however, requires concentration and deep, uninterrupted immersion in a topic (Barbour, 2021). Sticky notes are cost-effective and easy to use. Their design makes them great for highlighting important information as it contrasts against standard documents and books (Muslihat, n.d) Improves focus and attention to detail. Developing note-taking skills engages a student, requiring them to focus and increase their attention to detail, and as we all know, the devil is in the detail (Aleman, 2014). Students perform better on tests when their notes were taken by hand rather than on a computer. It bears repeating that a single study is almost never enough (Jonathan, 2019). It’s better for your grades to take notes with a pen rather than a device. The process students go through when taking notes on paper is the key to the findings. By writing out notes, students are not only listening, they are breaking down the information Liceo de Cagayan University Senior High School Department Page 5 To the manufacturer- In doing the study, it can help manufacturers produce more products to increase their business' sales since the researchers aren't only supposed to sell the products made but also to assist the manufacturers to level up and spread support about their production. Also, to assure loyalty to continue on making it as an official manufacturer to the business. To the school supply stores- The proposed study will help school supply stores in maximizing their business sales. Also, it can boost their profits by letting the researchers promote their stores. Scope and Delimitations of the Study Many people struggle or find it tedious to carry a pen and paper because it may be heavy and cumbersome in their bag. It doesn't really require using a pen and paper every day, but there are circumstances that no one expects to happen where the pen and paper are needed. So the main purpose of conducting this study is to solve the issues that the two individual products have, and the figures show that if the two accomplices could become one, it would have a major impact on the consumer. Along with the study of penote, part of the aim of the team is to know what benefits this product could bring to a user, if having a penote could lessen the struggle that the user experiences with the individual product, or if it doesn't change when the two products become one at all. The satisfaction and the comfort of the possible consumer are included in the study. Penote will surely be beneficial for students, teachers, Liceo de Cagayan University Senior High School Department Page 6 parents, etc. so that in case a situation happens like the one mentioned above, it will be solved by the product Penote. People in their daily lives that carry things like Penote will lessen the struggle of carrying two things at a time, because Penote made it easier. Also, there will be no conflict because this product is handy. The product will be disseminated through direct selling and will accept orders in Elipe City building in front of the Institute of Computer Studies and Information Technology building and just a few steps from Liceo de Cagayan University. According to the researchers, the Penote assures its viability since it is common equipment used by Liceo de Cagayan University's students, staff, teachers, and others in their daily activities. Another factor supporting their assertion that Penote is viable it’s because Penote is easily accessible to its customers since it's just around the City. Justification of the Study It is important to develop the product Penote because it is beneficial to everyone. It will also give fresh value to customers. This product will make a significant contribution to education and other aspects of the community. The penote should be developed since it is convenient and easy to use. Most people struggle to bring a pen and paper, so Penote is a solution to this problem. Also, Penote is a handful to be used by everyone. Since the company has existing products, penote will help improve for sizable sources and probability for lackluster end result or outright failure are way better than all of us will admit. Could be a brand new production technique or a brand new actual country advertising concept, that could life of the enterprise, or maybe growth. Without penote, the organization withers at the vine Liceo de Cagayan University Senior High School Department Page 7 and both dies or is absorbed through any other organization. Services created and furnished through enterprises of all length offer the mechanism for this development and growth. A physical connection to your notes helps with information recall. You’ll be able to more easily remember the ideas you decided were important enough to write down while in that team meeting. Having more focus and critical thinking while note taking will help you retain information (Lewis, 2019). Pen and paper have been revolutionary inventions. From its invention until now, it is still being used in the daily lives of people. Pens and paper are literally everywhere. From kindergarten to college, From the first day of the job to retirement, pen and paper are present. Every day, people use pens and paper for a variety of tasks ranging from making grocery lists to making to-do lists. The team found out that most people forget to bring one of the two products, which are a pen and paper, or even forget both, so this study proposes integrating both pens and paper together, because in this generation, people value time and convenience. This product will ease the burden of having to bring multiple items at the same time and will hasten the writing time of a person. Liceo de Cagayan University Senior High School Department Page 10 4. To analyze the following aspects: a. Market Feasibility b. Technical Feasibility c. Financial Feasibility d. Socio-economic Feasibility e. Organization and Management Feasibility 5. To know the overall feasibility of the product Liceo de Cagayan University Senior High School Department Page 11 Chapter 3 METHODOLOGY This study aims to understand the feasibility of selling a customized ballpen to the market. It describes who are going to be the respondents and also the focus of the research. This chapter will help the researcher to grasp the various aspects in terms of setting, design, tools, procedure, and nature of the info to be gathered. With the sufficient data information gathered to support the study and evaluate expansively, the researchers can infer a reliable conclusion that may play a major role within the totality of the feasibility study. Research Setting This study will be conducted in a prestigious school which is the Liceo de Cagayan University- Main Campus, located at Rodolfo N. Pelaez Blvd, Cagayan de Oro, 9000 Misamis Oriental. Liceo de Cagayan University, known for the second largest University and a non- sectarian school that can be found in Cagayan de Oro City. The University has its mission and that is to prepare each student with core values which are discipline, service, loyalty, excellence, and integrity. Lastly, to be globally competitive. The researchers picked Liceo de Cagayan University as the target community of the business because of the accessibility of the place to the researcher's part. Also, for its potential market within the community. Liceo de Cagayan University Senior High School Department Page 12 Research Design To collect the data for this study, the researchers utilized a descriptive research methodology using a survey questionnaire. Because they are cost-effective and effective, these strategies are often employed in data collection, particularly by smaller firms. The descriptive research design presents qualitative information and includes a sufficient description of the data and will be used in analyzing and formulating conclusions about the market's perception of the study, whereas the survey questionnaire method becomes a statistical method for gathering and tallying quantitative data that is crucial in determining the financial feasibility of the proposed product. Researchers were able to evaluate public opinion on a proposed product that would be introduced to the market using these techniques. Respondents and Sampling Procedure This study will be conducted through surveys among students at the Liceo de Cagayan University Main Campus, with a total of 200 participants. Responders can be of any age, and minors can participate as respondents with parental or guardian authorization. The responders will be chosen at random for the researchers' convenience. Research Instruments The researcher developed a survey questionnaire and distributed it by using the Google forms, the researchers' preferred digital platform. The surveys covered respondents' age, daily allowance, purchasing capability, personal preferences, and the amount they are willing and Liceo de Cagayan University Senior High School Department Page 15 Statistical Technique The components (parts) of the product (Penote) are made from a variety of raw materials. The unavailability of raw materials such as the barrel, plastics (the upper part) Due to unavailability of raw materials, the researchers will be unable to create a product and will encounter obstacles such as interruption of production, increased production costs, increased rework, and so on. From raw materials to finished goods, failure in one has an impact on the other. To address this, prioritize unavailable materials by supplier, determine the root cause of unavailability, and work collaboratively with the supplier. Liceo de Cagayan University Senior High School Department Page 16 Chapter 4 RESULTS AND DISCUSSION OF THE FINDINGS Market Feasibility Introduction It is essential to know what is happening in the market. Knowing the trend inside the market will help the business to plan out ideas for its betterment. Since then, different strategies can be applied in the business knowing the fast-changing industry trends that are present in the market. Strategic planning is very important to achieve long-term success. Once the business is aware of the demand in the target market, it will help the business to be more centralized and more productive on the implementations of the marketing strategies. Market trends will always affect the business and its operations. Thus, this study will Identify the product penote whether it can sustain in the market or not as well as being capable of generating income or not. Product Description Name of the Product The product's name is Penote. It is a mash-up of the words pen and note. The researchers decided that instead of using the words Pen and Note, the researchers combined the two terms to get the term Penote. The name of the product was chosen by all of the Liceo de Cagayan University Senior High School Department Page 17 members. The original name for the product was "2 in 1 pen," but the research adviser advised to change it to a unique one. Therefore, the group brainstormed a lot of possible unique names; they even thought of the most hilarious names. After a long time of sharing ideas, someone mentioned the name "Penote", and they all thought about the same thing. They found it. After a lot of possible names that were proposed by the group, they finally agreed with "Penote" because of how simple it sounded and was easy to remember, which the team thought would benefit them in selling their products. Penote was established as a product name since it defines what the group is providing and the target market can readily understand the product. As the product name implies, it is a penote, which combines a pen and a note into a single item. Logo Liceo de Cagayan University Senior High School Department Page 20 Benefits The 2-in-1 product named "Penote" is very handy and comfortable to use, since its styles are space-friendly and convenient to utilize. If someone's a lazy but a wise person, a procrastinator, a busy human, a person who doesn't want to bring many things or what else, this product is really what they'll need and will surely love. The researchers bet that if someone has "Penote", they can't go out anymore without bringing it. From the name itself, "Penote", which combines the "Pen and note" in one product, with the main purpose of making lives easier, less time-consuming, space and budget friendly, and hassle-free. It has many benefits, specifically when someone's having a hard time managing its time, space, and budget. It can help its user's time when they're in a hurry or being lazy, because they don't need to find a pen and paper one by one (which is very time-consuming) since "Penote" is made for that to be solved. The product "Penote" can aid space and budget problems since its design is thin and lightweight, it can easily be stored anywhere such as pockets, pouches/wallets, bags, etc; which is hassle-free. Also, it can benefit everyone, specifically students, customers, researchers, teachers, manufacturers, school supply stores, visitors/civilians, etc. Characteristics The color of the ink used was black and the color of the pen is rose gold. The product is detachable, where the user can refill whenever the ink and notes are running out. The type of pen that the team decided is the ballpoint. Therefore, the ink is quick-drying and waterproof which tends to dry faster and allows lesser smudging. In terms of its durability, it Liceo de Cagayan University Senior High School Department Page 21 is made-up of a plastic specifically a type known as polypropylene copolymer or PPC which is guaranteed good quality. It is convenient because it has a note inside on the upper part of the ballpen that can be used in noting important details or in urgent uses. Furthermore, the ball pen's tip does not require a cap because it has a twistable part. Users shouldn't be concerned about losing a part of a pen, particularly a cap, which is common among anyone because all they have to do is twist the tip to use the nib part of the pen. Product Users When considering or establishing a product and recognizing a market opportunity, this is the potential to produce a product for core users. The product Penote has its product users. A consumer would be someone who makes use of a product, service, and tool. It is a rather general phrase that is sometimes unnecessarily broad. Penote typical users at complete manifestation of quality education in Liceo De Cagayan University examples: students who use the product at school, teachers which would help to note some important details and lead learning activities in classrooms, employees such as director, principals, facilities and staffs, officers, nurses, guards and certain other workers who were overseen by academic personnel. If a product is more complicated than a roll of paper towels, it almost certainly generates some type of user, also called manual, to assist customers understand how to use them. This may help other Penote users to know more about the product and description. Liceo de Cagayan University Senior High School Department Page 22 Area of Distribution The researchers agreed to locate the stall of their small business “Penote” in Elipe City building in front of the Institute of Computer Studies and Information Technology building and just near Liceo de Cagayan University- Main Campus. The researchers agreed on this location because this place is accessible to the target market where most of the students and teachers of Liceo de Cagayan University pass through especially on their dismissal. The researchers will do their best to attract and get the target to visit the business stall. This area is the best place to sell the product(s) because the target market will have easy access to it and demand surges. Table 1 Frequency Distribution and Percentage of Respondents’ Grade Level Grade Level Frequency Percentage Grade 11 43 43% Grade 12 57 57% Total 100 100% Liceo de Cagayan University Senior High School Department Page 25 Table 3 Frequency Distribution and Percentage of the Respondents’ Gender Gender Frequency Percentage Male 25 25% Female 75 75% Total 100 100% Table 3 displays the respondents gender. It shows that 25 out of 100 respondents are male, and 75 out of 100 respondents are female. Below is the figure showing a graphical presentation of the respondents' gender. Liceo de Cagayan University Senior High School Department Page 26 Figure 3: Respondents’ Gender Table 4 Frequency Distribution and Percentage of the Respondents’ Daily Allowance Daily Allowance Range Frequency Percentage PHP 0-50 28 28% PHP 51-100 40 40% PHP 101-150 20 20% Liceo de Cagayan University Senior High School Department Page 27 PHP 150 Above 12 12% Total 100 100% Table 4 shows the respondents' daily allowance. Out of 100 respondents, it shows that there are 28 respondents have a daily allowance between 0-50pesos, 40 out of 100 respondents answered that's between 51-100pesos, then 20 over 100 respondents answered that their allowance is around 101-150pesos, and lastly, out of 100 respondents, there are 12 respondents shows that their allowance are around 151pesos above. Below is the graphical presentation of the respondents' daily allowance. Figure 4: Respondents’ Daily Allowance Liceo de Cagayan University Senior High School Department Page 30 Table 6 displays that out of 100 respondents, there are 80 respondents who often use a pen everyday. 18 respondents out of 100 use a pen once a week, and 2 out of 100 respondents' doesn't use a pen at all. Figure 6: Respondents Results on How often they use a Ball pen Liceo de Cagayan University Senior High School Department Page 31 Table 7 Frequency Distributions and Percentage of Respondents’ Buy a Paper Indicators frequency Percentage Yes 96 96% No 4 4% Total 100 100% Table 7 shows that 96 out of 100 respondents buy a paper, while the other 4 do not buy a paper. The figure below is the graphical presentation of whether the respondents buy papers. Figure 7: Respondents’ result on Buying a Paper Liceo de Cagayan University Senior High School Department Page 32 Table 8 Frequency Distribution and Percentage of Respondents’ How often they use a paper Indicators Frequency Percentage Everyday 84 84% Once a week 9 9% Sometimes 1 1% Twice a month 1 1% Once a month 1 1% If needed 1 1% Not at all 3 3% Total 100 100% Table 8 shows that 84 out of 100 are using a paper everyday, 9 are once a week, 1 sometimes, 1 twice a month, 1 once a month, 1 if needed, and 3 are not at all. The figure below is the graphical presentation of whether the respondents buy papers. Liceo de Cagayan University Senior High School Department Page 35 Figure 9. What Ink Color They Like Table 10 Frequency Distribution and Percentage of Respondents’ What color of pen do you like Indicators Frequency Percentage Rose Gold 54 54% Black, White, and Gold 12 12% White 9 9% 0 10 20 30 40 50 60 70 80 90 100 Black, Red, Blue, Neutral, and Vintage Black, Red, Blue, and Violet Black, Red, Blue, Purple, Pink, Green, Orange, and Brown Black, Red, and Blue Black and Red Black and Blue Black and Violet Black Blue Respondents' Ink Color Liceo de Cagayan University Senior High School Department Page 36 Black 10 10% All Colors 1 1% Black, White, Gold, and Silver 1 1% Black, Gold, and Brown 1 1% Black, Gold, Rose Quartz, and Serenity 1 1% Black and White 2 2% Black and Gold 5 5% Pastel pink 1 1% Any color 1 1% Pastel 1 1% Black and Brown 1 1% Total 100 100% Liceo de Cagayan University Senior High School Department Page 37 Table 10 shows that 54 out of 100 likes rose gold, 12 likes black, white, and Gold, 9 White, 10 Black, 1 likes All colors, 1 like black, white, gold, and silver, 1 black, gold, and brown, 1 black, gold, rose, quartz, and serenity, 2 black and white, 5 likes black and gold, 1 Pastel pink, 1 any color, 1 Pastel, and 1 likes black and brown. Figure 10. What color of pen they like. 0 10 20 30 40 50 60 70 80 90 100 Respondents' Color of a Pen Liceo de Cagayan University Senior High School Department Page 40 PHP 71-80 1 1% Total 100 100% The 12 shows that out of the 100 respondents, 88 preferred 50-60 PHP for the product’s price, 11 respondents chose 61-70 PHP, and the remaining 1 chose 71-80 PHP. Figure 12. Respondents’ Preferred Price for the Product Liceo de Cagayan University Senior High School Department Page 41 Table 13 Frequency Distribution and Percentage of Respondents’ Willingness to Recommend the Product INDICATORS Frequency Percentage Yes 98 98% No 2 2% Total 100 100% Table 13 shows that out of 100 respondents, 98 respondents answered yes that willing to promote/recommend the product to their family and friends, while 2 respondents answered no. Liceo de Cagayan University Senior High School Department Page 42 Figure 13. Willingness to Recommend the Product Table 14 Frequency Distribution and Percentage of Respondents’ Willingness to Buy Penote INDICATORS Frequency Percentage Yes 99 99% No 1 1% Total 100 100% Liceo de Cagayan University Senior High School Department Page 45 potential by the sales factor. The average consumption is based on the tabulated data, which assumes how frequently respondents buy penote on a daily basis. Lastly, total demand is calculated by multiplying the sales potential by the average consumption. Table 16 Future Demand Analysis Year 2022 2023 2024 2025 2026 Quantity Demanded 33 444 36 792 40 476 44 532 48 984 Table 16 represents the future demand for Penote over the next five (5) years, from 2022 to 2026. As shown in the table above, demand rises year after year. The graph below shows the graphical representation of the data in table 11. Liceo de Cagayan University Senior High School Department Page 46 Figure 15. Future Demand Analysis Table 17 Previous Demand Analysis Year 2017 2018 2019 2020 2021 Quantity Demanded 19 752 21 960 24 384 27 096 30 108 Liceo de Cagayan University Senior High School Department Page 47 Table 17 represents the previous demand for Penote throughout the last five (5) years. The total demand in 2017 is 19,752. The quantity of units in demand increases year after year. The graphical representation of table 12 is shown in the figure below. Figure 16. Previous Demand Analysis Liceo de Cagayan University Senior High School Department Page 50 Figure 17. Future Supply Analysis Table 20 Previous Supply Analysis Year 2017 2018 2019 2020 2021 Quantity Demanded 17 777 19 764 21 946 24 382 27 097 Liceo de Cagayan University Senior High School Department Page 51 Table 20 shows the entire supply of Penote over the previous five (5) years. From 2017 to 2021, there is also a steady growth, which is due to the fact that overall demand in previous years has also increased. Figure 18. Previous Supply Analysis Liceo de Cagayan University Senior High School Department Page 52 Table 21 Computation of Total Gap Year Total Demand Total Supply Total Gap 2017 19 752 17 777 1 975 2018 21 960 19 764 2 196 2019 24 384 21 946 2 438 2020 27 096 24 389 2 707 2021 30 108 27 097 3 011 2022 33 444 30 100 3 344 2023 36 792 33 113 3 679 2024 40 476 36 428 4 048 2025 44 532 40 079 4 453 2026 48 984 44 086 4 898 Liceo de Cagayan University Senior High School Department Page 55 Factors Affecting the Market Average Income of Consumers Consumers spend their money on products. As their salary or wage rises, so does their spending power and the business will benefit from this. In different circumstances Penote will experience loss on its sales if its target market diminishes as a result of the income or wage factor, and it will be unable to reach its sales targets. As a result, while determining a consumer's ability to acquire a product, the business must take into account the average income of buyers. The business must make certain that the product is always affordable to the market. Unavailability of raw products In the process of doing business, raw resources for a product may become unavailable. The solution is to find another supplier ahead of time or to use a substitute material of equal quality while maintaining the product's appearance and quality. As a result, it will have no effect on consumer preferences or product demand. Size of the market The larger the market size, the higher the sales could become due to the huge population of consumers. As a result, it would be preferable if Penote were sold in a market with a higher potential for increased sales. Price and Availability of Related Goods The majority of respondents selected a price of 50-60 pesos each, according to the results of the survey questionnaire. The product will be available by piece for 60 pesos. All of the basic components of the product are available in school supply stores or online. Penote's related products, on the other hand, may have an impact on demand and supply of the business. Customers may prefer to buy from Penote's related products if the price of Penote's related products would depreciate. To avoid this, the business must be able to compete with its rivals and modify its price in response to market factors so that the business will remain in the market. Liceo de Cagayan University Senior High School Department Page 56 Quality and preference People always look at the quality and appearance of the product. Every individual has a different perspective, but all people, despite the differences in type, people go for a product that is high quality and has a good appearance. The researcher ensured that the product penote has the desired quality and appearance. However, it is still open for suggestions. Competition It is not difficult to have competition in the business world; in fact, it is rather common. Competition can affect a company's price and sales, which is why companies come up with new concepts to try to outdo their competitors. In terms of product quality, design, sales, location, and nearly every business procedure, the corporation must ensure that they are ahead of their competitors. Expectation about future economic There are numerous unforeseeable economic events that could have an impact on the business. Consumer expectations regarding the future state of the economy might have an impact on a company. Consumers' expectations of a pandemic, for example, might have a considerable impact on demand for goods and services. As a result, the business must be able to create and meet all demand by guaranteeing that the product Penote is always available. The business will be resilient in the face of these unforeseeable circumstances and will ensure that the consumer receives the high-quality items that our business provides. Marketing Strategies A marketing strategy is a company's plan for reaching out to potential customers and converting them into actual customers of a product or service. It is also a means of increasing profits and competing with rival businesses. It is centered on the company's value proposition, which communicates to customers what the company stands for, how it operates, and why they should do business with them. It is possible to combine the most successful marketing Liceo de Cagayan University Senior High School Department Page 57 strategies with the most effective marketing strategies. Market strategies are both long-term and forward-thinking strategy techniques. Its primary objective is to gain a competitive advantage. Product The product penote is flexible, it can be used by anyone. The researcher will work more on enhancing the consistency of the product to meet the needs of customers. The researcher made sure that the penote will serve its purpose. The researcher will also focus on building brand identity and create unique and attractive packaging. Price The researcher concluded that the piece of penote will be 60 pesos each. The survey that's conducted by the researchers shows that many respondents voted in the price range of 51 to 60, therefore the penote will be 60 pesos including the packaging. Promotion Marketers use marketing to attract clients and inform them about the qualities and benefits of a product. The product Pencycled employs a number of tactics to appeal to its target population. To stimulate people's attention, create an advertisement that highlights the product's advantages and benefits and disseminate it over social media platforms such as Facebook. The following are the company's promotions: GRAND OPENING SALE During the opening, there will be a buy 2 take 1 sale BACK TO SCHOOL PROMO Since penote is good for students, anyone who'll buy will have another free piece of paper. ADVERTISEMENT Liceo de Cagayan University Senior High School Department Page 60 • Cut some logo to cover the cap of the pen except for the straight line you’ve done. • Once done, check and clean every edge of the pen. Equipment Supplies Floral wire- ₱ 65.00 Metal saw- ₱ 30.00 Matches- ₱ 30.00 Candles- ₱ 35.00 Tracing wheel- ₱ 10.00 Scissor- ₱ 35.00 Ruler- ₱ 15.00 Printer machine- ₱ 2,000.00 Sandpaper- ₱ 20.00 Plant Location The researchers agreed to locate the stall of their small business “Penote” in Elipe City building in front of the Institute of Computer Studies and Information Technology building. The researchers agreed on this location because this place is accessible to the target market where most of the students and teachers of Liceo de Cagayan University pass through especially on their dismissal. The researchers will do their best to attract and get the target to visit the business stall. Liceo de Cagayan University Senior High School Department Page 61 Structure Layout Our stall is designed in this manner; in this illustration, the logo will be placed in the center part of the stall and the name of our product which is Penote will be placed in the upper section of the wall both on left and right side. We made it very simple yet sophisticated and pleasing to the eyes, so that our customers are aware that our services are impeccable and that our products are affordable and cost-effective. Liceo de Cagayan University Senior High School Department Page 62 Raw Materials • Tube Herbarium Pen- an indoor miscellaneous item, and the type is a ballpoint. It can be opened by rotating the upper part (head part). If you want to replace the Liceo de Cagayan University Senior High School Department Page 65 Financial Feasibility Introduction The financial component of our product study is presented in this chapter. It is concerned with the development of numerous financial assumptions in order to make a sequence of accounting presentations more understandable. This chapter includes the expected financial information, such as an income statement, cash flow statement, and balance sheet, because the researchers belong to the ABM strand, which deals with accounting. All of the financial statements are for a five-year period. This chapter includes the schedule 1-12 in addition to the expected financial statements. This would be used as data to back up whatever amount was found in the financial statements indicated above. Each of these projected accounting presentations are intended to demonstrate the proposed product's profitability and feasibility. Financial Assumptions: • Sales demand increases 10% year • Raw materials increase 10% per year. • The cashier is paid 365 pesos per 8 hours and will work five times a week and the production manager will be paid 380 pesos per 8 hours and will work for 5 times a week. • Office supplies are estimated for 1 year use. • Office furniture and fixtures including the equipment prices are from price Liceo de Cagayan University Senior High School Department Page 66 research basis. • Depreciation expense are computed in a straight line basis with an estimated useful life of 5 years. • Contribution margin increases 10% per year. • Projected cost is from the computation of cost of goods sold. • Depreciation expense are computed in a straight line basis with an estimated useful life of 5 years. Schedule 1: Purchase of Raw Material Items Quantity per Production Unit Price Amount Monthly Yearly Floral Wire (100pcs/pack) 4 48 ₱260.00 ₱3,120.00 Match (10 pcs/pack) 2 24 ₱60.00 ₱720.00 Candles (big) 10 120 ₱350.00 ₱4,200.00 Sand Paper 7 84 ₱140.00 ₱1,680.00 Glue (1L) 1 12 ₱400.00 ₱4,800.00 Thermal Paper 70 840 ₱2,100.00 ₱25,200.00 Pen 2,000 24000 ₱20,000.00 ₱240,000.00 Total ₱23,310.00 ₱279,720.00 Schedule 2: Rent Expense Monthly Annual Cost ₱2,500.00 ₱30,000.00 Liceo de Cagayan University Senior High School Department Page 67 Schedule 3: Salaries and Wages Position Cost per Month Annual Cost General Manager ₱7,400.00 ₱88,800.00 Marketing Manager ₱7,400.00 ₱88,800.00 Finance Manager ₱7,400.00 ₱88,800.00 Production Manager ₱7,400.00 ₱88,800.00 Sales Representative ₱7,400.00 ₱88,800.00 Cashier ₱7,400.00 ₱88,800.00 Production in Charge ₱7,400.00 ₱88,800.00 Total ₱51,800.00 ₱621,600.00 Schedule 4: Office Supplies Item Quantity Price Amount Cost Printer Ink (set) 4 ₱300.00 ₱1,200.00 Record Book 2 ₱64.00 ₱128.00 Bond Paper 2 ₱180.00 ₱360.00 Calculator 1 ₱175.00 ₱175.00 Total ₱1,863.00 Schedule 5: Packaging Item Quantity Price Monthly Annual Cost Packaging ₱5,000.00 ₱60,000.00 Total ₱60,000.00 Liceo de Cagayan University Senior High School Department Page 70 Projected Demand and Sales for 2022-2026 Demand 2022 2023 2024 2025 2026 Penote 24,000 26,400 29,040 31,944 35,198 Sales Penote ₱1,440,000 ₱1,584,000 ₱1,742,400 ₱1,916,640 ₱2,111,880 Projected Cost for 2022-2026 2022 2023 2024 2025 2026 ₱517,320 ₱545,292 ₱576,061 ₱609,907 ₱647,138 Product Name Quanitity Produced Price for Product Cost per Unit Contribution Margin 2022 2023 2024 2025 2026 Penote 24,000 ₱60.00 ₱21.56 ₱38.45 ₱42.29 ₱46.52 ₱51.17 ₱56.29 Liceo de Cagayan University Senior High School Department Page 71 PENOTE Projected Income Statement For the year 2022-2026 2022 2023 2024 2025 2026 Sales ₱1,440,000.00 ₱1,584,000.00 ₱1,742,400.00 ₱1,916,640.00 ₱2,111,880.00 Less: Cost of Goods Sold 517,320 545,292 576,061 609,907 647,138 Gross Income 922,680 1,038,708 1,166,339 1,306,733 1,464,742 Less: Operating Expenses Rent Expenses 30,000 30,000 30,000 30,000 30,000 Salary 444,000 444,000 444,000 444,000 444,000 Office Supplies 1,863 1,863 1,863 1,863 1,863 Promotional Expenses 2,400 2,400 2,400 2,400 2,400 Depreciation Expenses 862 862 862 862 862 Total Operational Expenses 479,125 479,125 479,125 479,125 479,125 Income Before Tax 443,555 559,583 687,214 827,608 985,617 Less: Income Tax (Train Law) 40,889 69,896 101,804 138,282 185,685 Net Income ₱402,666 ₱489,687 ₱585,410 ₱689,326 ₱799,932 Liceo de Cagayan University Senior High School Department Page 72 PENOTE Projected Statement of Cash Flow For the year 2022-2026 2022 2023 2024 2025 2026 Cash Inflows Cash, Beg ₱499,218 ₱989,767 ₱1,576,039 ₱2,266,226 Partners' Contribution ₱100,000.00 Sales 1,440,000 1,584,000 1,742,400 1,916,640 2,111,880 Total Cash Inflows 1,540,000 2,083,218 2,732,167 3,492,679 4,378,106 Less: Cash Outflows Purchase of Fixed Asset 4,310 Purchase of Raw Materials 279,720 307,692 338,461 372,307 409,538 Packaging 60,000 60,000 60,000 60,000 60,000 Direct Labor 177,600 177,600 177,600 177,600 177,600 Salary & Wages 444,000 444,000 444,000 444,000 444,000 Office Supplies 1,863 1,863 1,863 1,863 1,863 Rent 30,000 30,000 30,000 30,000 30,000 Promotional Expenses 2,400 2,400 2,400 2,400 2,400 Income Tax 40,889 69,896 101,804 138,282 185,685 TOTAL Operating Expenses 1,040,782 1,093,451 1,156,128 1,226,452 1,311,086 Cash Balance, End ₱499,218 ₱989,767 ₱1,576,039 ₱2,266,226 ₱3,067,020 Liceo de Cagayan University Senior High School Department Page 75 Equity Ratio 502,666 992,353 1,577,763 2,267,088 3,067,020 502,666 992,353 1,577,763 2,267,088 3,067,020 100.00% 100.00% 100.00% 100.00% 100.00% Initial Capital Requirements Partners Ratio Invested Amount Irene Ville S. Genabe 14.28% ₱ 14,285.71429 Michelle R. Mabanag 14.28% 14,285.71429 Erica Paula A. Maderazo 14.28% 14,285.71429 Lucelle M. Magante 14.28% 14,285.71429 Joshua Raymond C.Paro 14.28% 14,285.71429 Claire Fritz C.Pomicpic 14.28% 14,285.71429 Thrisha Angelique Maye Obsioma 14.28% 14,285.71429 Total 100% ₱ 100,000 Liceo de Cagayan University Senior High School Department Page 76 Socio-Economic Feasibility The product Penote can give a massive resolution by saving time and space. It is also convenient and very useful, making the customers’ daily lives easier. This is helped by the customers that are in a rush. The researcher assured that the materials utilized to build the Penote are of high quality and would not diminish customer satisfaction. One of the major issues in this community is now dealing with the fact that individuals have similar characteristics that Filipinos are very lazy and forgetful. Bringing at the same time a pen and paper. Penote is the solution to the problem. You've got it since it's already built, both pen and paper. Also from creation to disposal, eco-friendly paper has less negative environmental consequences. It's biodegradable compared to other materials, it is more beneficial to the environment. It is a huge advantage since it is a very friendly-user because of its thin and detachable form, so it is a space-friendly product at all times and in all places. Everyone benefits from adding new value to their consumers. Liceo de Cagayan University Senior High School Department Page 77 Socio-Economic Chart