Download Setting up a Google Ads Campaign and more Summaries Advertising and Sales Promotion in PDF only on Docsity! Set up a separate account per business.1. 2. Switch to expert mode while setting up an ads account3. Click on create a campaign without a goal's guidance4. Choose to set up a search ad5. Choose "website visits", and enter your site URL6. Proceed to name your campaign, set a start date for the ad but not an ending date because it is better to keep it manual. 7. Target your audience by entering the location. Add relevant places to the list. Choose to include only people in your targeted locations, not interest as well. 8. In budget, choose the currency you intend to pay Google with. Add an upper limit in the given field. 9. Keep the bidding on clicks. Set a maximum bid limit.10. 11. Focus on improving your quality score. It depends on: Landing page experiencea. As relevanceb. Expected Click through rate (CTR)c. 12. Google ads (Sarhan Bhai) 21 June 2023 00:06 Add ad extensions with appropriate sitelink URL. If you only have one landing page, then finish your ad without extensions and come back later to add these extensions. It works that way. 13. Add around 10 callout extensions. Try and add some numbers14. If you have a phone number, add an ad extension.15. This finishes campaign setting setup. Now moving on to ad groups For each ad group, add relevant keywords. If you only want your ad to show up when people type a specific keyword e.g MBBS with star consultancy, then keep that one in a long bracket. 1. 2. For beginners, it is recommended to use only the last three categories 3. Sample keyword entry You can add a second and group for another keyword, if you want.4. Now create your actual ad. Add headlines. Preferably add a number e.g 50% off, or only Rs 25 lac 5. The "display path" is not necessarily your landing page. It is what is displayed to the people (the small URL on top of your ad headline). Add keywords here for !pre relevance, therefore improving your quality score. 6. Add suitable description. Use as much words as possible to make your ad larger. Add things like free shipping, oncampus support, most trustworthy etc. 7. Create three ads so that you can see which one works best. Google will rotate your ads, which generates data required to choose the best one. Then Google will use the best one then. 8. Then payment. 9. Google will then review your ads to check for policy violations. Once that is done, your ad will be up and running. It generally takes 24 days. If nothing happens, talking to a Google representative cam help speed it up. They really help. It is free. 10.
