Download Creating Effective Presentations: ENG 203 Business Writing - Prof. Anthony E. Ubelhor and more Study notes English Language in PDF only on Docsity! G P t tiroup resen a ons ENG 203 Business Writing– Prepared by Anthony Ubelhor 1 A Persuasive Presentation
Your purpose: to motivate the audience to act ina
specific way.
® Whois your audience?
™ What are you trying to persuade them to do?
Creating Successful Slides General Guidelines Slides should highlight your main points, not give every detail. Well‐designed slides can serve as an outline for your talk. Gi h lid titl th t k i tve eac s e a e a ma es a po n . Make only one point with each slide. Break complicated points down into several slides. Signpost key ideas – i.e. repeat key phrases to highlight main or important ideas. 5 Creating Successful Slides General Guidelines (cont.) Slides should be clear and uncluttered, with generous margins. Be consistent. Find a pleasing background color and use th l i lo er co ors spar ng y. Plan at most one slide for every minute of your presentation, plus one each for the title and conclusion. 6 Creating Successful Slides Readability Limit the amount of information on each slide; 50 words or less per slide is a good rule of thumb. Use bullets to highlight main points (no more than 5 to a slide) Select a typeface that is crisp and easy to read. Avoid ornate script styles. Use 36 point (or larger) type for titles and main heads. Your smallest type should be no smaller than 24 point. 7 Plan a Strong Opening and Close Beginnings and endings tend to be what audiences remember the clearest, so make sure yours are memorable Use the introduction in particular to. connect your message with the audience and their experience. 10 Plan a Strong Opening and Close Startling Statement Twelve of our customers have cancelled orders in the past month. The proposal went on to show that the company’s distribution system was inadequate and recommended a new warehouse. 11 Plan a Strong Opening and Close Narration or Anecdote A mother was having difficulty getting her son up for school. “I’m not going to school,” he said. “Are you sick?” his mother asked. “No,” he answered. “I’m sick of school. They hate me. They make fun of me. They call me names. Why should I go?” “I can give you two good reasons ” the mother replied “First , . , you’re 42 years old, and second, you’re the school’s principal!” 12 Delivering Your Presentation Delivery Dress appropriately. R l D l ith fe ax. ea w your ear. Introduce yourself and any other members of your group who will be presenting. Use eye contact. Don’t read from cards. Don’t put up a slide until you’re ready to talk about it. Leave it up until you’re ready to move on. Use hand gestures; walk if necessary. U ti l t lse a conversa ona s y e. 15 Grading Criteria 1. Preparation How well was your topic researched? Does your proposal offer a practical, workable solution to a real‐world problem? Did you adapt your solution to your audience’s beliefs , experiences, and interests? Did your visual aids involve the audience? Were they appropriate? 16 Grading Criteria 2. Content Did you have a strong opening and closing? Did id i f th i i t ? Did you prov e an overv ew o e ma n po n s you signpost main points in the body of the talk? Did you use specific, vivid supporting material and language? Did you provide rebuttals to counterclaims or bj ti ?o ec ons Did you provide adequate transitions between points and speakers? 17
