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European Consumer Behaviour: Psychological & Social Factors, Exercises of French Language

Consumer BehaviourEuropean BusinessPsychology and MarketingMarketing

Information about the book 'Consumer Behaviour: A European Outlook' by Schiffman, Hansen, and Kanuk. The book offers a comprehensive view of consumer behaviour from a European perspective, covering topics such as why, when, where, and how Europeans buy, evaluate, and dispose of products. The document also mentions the presence of practical examples and innovative features to help students apply consumer behaviour concepts in the workplace.

What you will learn

  • What are the practical examples given in the book to help students apply consumer behaviour concepts?
  • How does consumer behaviour vary between European countries?
  • What are the key factors influencing consumer behaviour in Europe?
  • How can understanding consumer behaviour benefit businesses in Europe?
  • What are the innovative features in the book that help students apply consumer behaviour concepts in the workplace?

Typology: Exercises

2021/2022

Uploaded on 07/04/2022

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