Download Landmark Cases and Acts in US Commercial Speech and Advertising Regulation and more Quizzes Communication in PDF only on Docsity! TERM 1 Valentine v. Christensen (1942) DEFINITION 1 Valentine v. Christensen (1942) Commercial speech is not protected because it does not contribute to decision making in democracy TERM 2 New York Times v. Sullivan (1964) DEFINITION 2 New York Times v. Sullivan (1964) Court ruled that the 1st Amendment protects criticism of the government that appeared in advertising even though it included some minor factual errors TERM 3 Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council (1976) DEFINITION 3 Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council (1976) States cannot prohibit pharmacists from advertising prices of prescription drugs because the free flow of information is indispensable TERM 4 Friedman v. Rogers (1979) DEFINITION 4 Friedman v. Rogers (1979) Court rules that a Texas optometrist can only advertise under the name which he is licensed to practice optometry (i.e., and not a brand name or alias). Court argues that commercial speech can be restricted in ways that would be unconstitutional in the realm of noncommercial speech. TERM 5 Central Hudson Gas & Electric v. Public Service Commission of New York (1980) DEFINITION 5 Central Hudson Gas & Electric v. Public Service Commission of New York (1980) Court established a four-part test to determine when commercial speech was constitutionally protected. Known as the Central Hudson Four-Part Test TERM 6 Board of Trustees of the State University of New York v. Fox (1988) DEFINITION 6 Board of Trustees of the State University of New York v. Fox (1988) Court ruled that a college could prohibit commercial speech even if it threatened to infringe on non-commercial speech. Court noted that commercial speech regulation should be narrowly tailored but it does not have to be the least restrictive option available Ruling undermined Central Hudson Four-Part Test TERM 7 44 Liquormart, Inc v. Rhode Island (1996) DEFINITION 7 44 Liquormart, Inc v. Rhode Island (1996) Court ruled that a Rhode Island ban on price advertising for alcoholic beverages was unconstitutional. Court argued that the ban failed to meet the third part of the Central Hudson Four-Part Test. TERM 8 Pure Food and Drug Act (1906) DEFINITION 8 Pure Food and Drug Act (1906) aka, the Federal Food, Drug, and Cosmetics Act Established the Food and Drug Administration Forbids the manufacture, sale, or transport of adulterated or fraudulently labeled foods and drugs Focuses on labels, not other forms of advertising TERM 9 Federal Trade Commission Act (1914) DEFINITION 9 Federal Trade Commission Act (1914) Establishes the Federal Trade Commission Prohibited unfair methods of competition Originally, just guarded again monopolies TERM 10 FTC v. Winsted Hosiery Company (1922) DEFINITION 10 FTC v. Winsted Hosiery Company (1922) Supreme Court ruled that false advertising was an unfair trade practice.
