Download ADV 375 Chapters 11-14 | ADV 375 - Consumer Behavior and more Quizzes Consumer Behaviour in PDF only on Docsity! TERM 1 Culture DEFINITION 1 sum total of learned beliefs, values, and customs TERM 2 Enculturation DEFINITION 2 learning of one's own culture TERM 3 Acculturation DEFINITION 3 learning of new culture TERM 4 Ritual DEFINITION 4 series of steps, extend over time, involve products TERM 5 Content Analysis DEFINITION 5 A method for systematically analyzing the content of verbal and/or pictorial communication. The method is frequently used to determine prevailing social values of a society. TERM 6 Consumer Fieldwork DEFINITION 6 field observation, observation of behavior TERM 7 Value Selection Criteria DEFINITION 7 PervasiveEnduringConsumer-related TERM 8 Subculture DEFINITION 8 Distinct cultural group that exists as an identifiable segment within a larger, more complex society TERM 9 African American Consumer DEFINITION 9 13% of U.S. populationPurchasing power estimated at $845 billionBrand loyalHigher than average trips to grocery, and spend more money TERM 10 Asian American Consumer DEFINITION 10 Fastest growing racial segment95% live in metropolitan areasIncreasing buyer power TERM 21 Category 1 DEFINITION 21 InnovatorsFirst to buy a new product TERM 22 Category 2 DEFINITION 22 Early AdoptersWill buy new product shortly after its introduction TERM 23 Category 3 DEFINITION 23 Early majorityMembers of first half of mass market to buy new product TERM 24 Category 4 DEFINITION 24 Late MajorityMembers of second half of mass market to buy new product TERM 25 Category 5 DEFINITION 25 LaggardsVery last to purchase new product (if at all) TERM 26 Adoption Process DEFINITION 26 Stages in which a consumer passes through before arriving at a decision to try or not to try to continue or discontinue using a new product. TERM 27 Stages in Adoption Process DEFINITION 27 AwarenessInterestEvaluationTrialAdoption/Rejection TERM 28 Firm-Oriented Definition DEFINITION 28 Product is "new" to the company TERM 29 Product-Oriented Definition DEFINITION 29 Continuous (small change)Dynamically continuous (small changes in method or style, more disruptive)Discontinuous( ipod replaces CD player) TERM 30 Market-Oriented Definition DEFINITION 30 Based on consumer exposure TERM 31 Consumer-Oriented DEFINITION 31 Consumer judges it as "new"
