ADV 442 Final | ADV 475 - Advertising and Society, Quizzes of Banking Law and Practice

Download ADV 442 Final | ADV 475 - Advertising and Society and more Quizzes Banking Law and Practice in PDF only on Docsity! TERM 1 Exploratory Data Analysis DEFINITION 1 To understand the data, and what is important(opening 100 oysters) TERM 2 Explanatory Data Analysis DEFINITION 2 Communicating the specific story w/ data(the pearls) TERM 3 Reach DEFINITION 3 Unique visitors that saw message TERM 4 Impressions DEFINITION 4 How many times your content has been seen# of app downloads = impressions TERM 5 Engagement DEFINITION 5 Like, comments, shares (etc)Average weekly engagement: Total engagement / 7 TERM 6 Steps to create a clean data chard (Knaflic) DEFINITION 6 1. Understand the context2. Choose an appropriate visual display3. Eliminate Clutter4. Focus attention where you want it5. Tell a story TERM 7 Bar vs Line vs Pie graphs DEFINITION 7 Bar - comparisonLine - continuous data, where points are logically connected) , progress over timepie - share w/i one category TERM 8 Categories of Google Analytics DEFINITION 8 Real timeAudienceAcquisitionBehavior TERM 9 What is Google Analytics? DEFINITION 9 Tracking user behavior on site, and telling how users got there"website traffic" TERM 10 Audience DEFINITION 10 # of users# of sessionssession durationNew vs returing usersDemographic # psychographic datamobile platform use TERM 21 Metrics DEFINITION 21 Quantitative Data TERM 22 SEO DEFINITION 22 Search engine optimizationfor organic searchThe basics:Technical, content ("quality content"), Keywords TERM 23 PPC DEFINITION 23 Pay per clickpaid search TERM 24 SERP DEFINITION 24 Search engine response page TERM 25 CTR DEFINITION 25 Click through ratepercentage of impressions that resulted in a click for a website TERM 26 Keyword Research DEFINITION 26 - Know your target audience- Brainstorm related topics- search your keywords-Do research on google trends & Google adwords keyword planner TERM 27 Long Tail DEFINITION 27 In the hundreds or less of monthly searchesHigher conversion ratesless searched for, less competition TERM 28 Key word planner DEFINITION 28 A tool that shows the search volume data TERM 29 SEO and Content Strategy DEFINITION 29 Week 11 TERM 30 Mobile Media use DEFINITION 30 >We are very attatched68% of smartphones users check their phone w/i 15 minutes og waking up- 30% get anxious when they don't have their phone on them- on avg check our phones 150 times a day- spend 177 minutes per day on our phones> Mobile conversion rates up 29% between 2014-2015> People are doing their research before they purchase/get to store TERM 31 World of apps DEFINITION 31 $77 billion market77% avg percent of daily active users (DAU) lost in first 3 days- Analytics to focus on acquisition is easy- Retention is hard TERM 32 Micromoments DEFINITION 32 1. "Want to know" When someone is searching, but not ready to buy2. "Want to go" When someone is looking for a local business3. "Want to do" When someone needs how-to content4. "Want to buy" when someone is ready to make a purchase but needs help deciding what/where to buy. TERM 33 Mobile Analytics DEFINITION 33 Practice of collecting user behavior data, determining intent from those metrics and taking action to drive retention and engagement. TERM 34 Share of intent DEFINITION 34 How many times a brand was there as a fraction of all category relevant searches TERM 35 KPIs DEFINITION 35 Key performance Indicatorsmany metrics, few KPIsyou decide KPI