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Impact of Advertising on Society: Public Communication Campaigns and Media Influence, Exercises of Mass Communication

Gautam Buddha University Mass Communication

The instructions and questions for an assignment focusing on advertising and its effects on society, with a particular emphasis on public communication campaigns and media context. Students are expected to explain advertising, define public communication campaigns, discuss methods for improving campaign success, and analyze the relationship between media context, media scheduling, and advertising effects. Additionally, students will describe the impact of media on personal and public health. (university students, this assignment is worth 100 points and requires a detailed response for each question, supported by examples from the pakistani context.)

Typology: Exercises

2011/2012

Uploaded on 07/20/2012

alishay 🇮🇳

4.3

(25)

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Download Impact of Advertising on Society: Public Communication Campaigns and Media Influence and more Exercises Mass Communication in PDF only on Docsity! ASSIGNMENT No. 1 (Units: 10–13) Note: Attempt all questions. Q. 1 Explain advertising and its effects on society. Elaborate your answer with suitable examples from Pakistani setting. (25) Q. 2 Define public communication campaigns and methods with examples. How practitioners can improve the likelihood of these campaigns? Discuss. (25) Q. 3 Discuss in detail how do media context and media scheduling mediate advertising effects? Strengthen your answer with arguments and examples. (25) Q. 4 Keeping in view the findings of the chapter ‘Personal and Public health’, describe the effects of media on personal and public health. (25) docsity.com

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