AIPMM CPM Certification -with 100%. Verified solutions-2024-2025 .docx, Exams of Advanced Education

Download AIPMM CPM Certification -with 100%. Verified solutions-2024-2025 .docx and more Exams Advanced Education in PDF only on Docsity! AIPMM CPM Certification -with 100%. Verified solutions-2024-2025 Product lifecycle stages 1. Introduction 2. Growth 3. Maturity 4. Decline Product manager Product Managers investigate, select, and drive the development of products for an organization, performing the activities or product mgmt. Product Marketing Manager Act as the voice of customer to the rest of the product team and company. Business Model Framework that describes the rationale of how an org. creates, delivers, and captures value Reasons for business model Describe & classify businesses Explore opportunities Public reporting purposes Allows managers to focus on value creation Business Case Supports planning & decision making - whether to buy, which product to bring to market, which vendor to choose, when to implement Captures reasoning for creating/enhancing Business cases are evaluated to ensure 1. Investment has value and importance 2. Project will be properly managed 3. Organization has capability to deliver the benefits 4. Resources are working on highest value opportunities 5. Projects with inter-dependencies are started in optimum sequence Levels of a product 1. Core - benefit 2. Actual - Product appearance - design, brand, packaging, quality, functionality 3. Extended product - Payment terms, delivery, warranty, Maintenance & care, on site service, education/training Characteristics of a service intangible, perishable, variable, inseparable Product lifecycle phases Conceive, plan, develop, qualify, launch, deliver, retire Name 5 key deliverables during product lifecycle and the phases they are important Strategic plan, competitive analysis, market trends, MRD, business case, PRD, product roadmaps, marketing strategic plan, Beta program plan, launch plan, marketing plan, end of life plan Product lifecycle knowledge areas Business, market, organization, product, customer Marketing objective for commercialization strategies Introduction - Gain awareness Growth - Stress differentiation Maturity - Maintain brand loyaly Decline - Harvest and deletion Product A good or service offered by an organization which affords a bundle of benefits both objective (physical) and subjective (image) to a user Goods Creating value along a different dimension, disrupting incumbent companies and markets Boston Consulting Group Matrix Evaluates market growth rate and relative market share - stars, question marks, cash cows, dogs Hold strategy High market share/ low market growth; remain with current position (cash cows); maintain marketing effort Build strategy Low market share/ high growth market; necessary for a question mark with potential to be a star. Harvest strategy A corporate-level strategy through which a company seeks to gain short-term profits while phasing out a product line or exiting a market; appropriate for weak products where sale is unavailable or there are high exit barriers Divest strategy sell or phase out the business unit and use the resources elsewhere -- dogs; could be viable product, but not within our organization GE McKinsey Matrix Evaluates product based on industry attractiveness and business position on high, medium, low scale Ansoff product-market expansion grid Portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification Market penetration strategy For existing products and markets; using this strategy, company grows by increasing the sales of its current product lines to its existing markets without changing the product (example: baking soda) Market development strategy New markets, existing products; a growth strategy that employs the existing marketing offering (product) to reach new market segments Product development strategy Existing market, new product; a growth strategy that offers a new product or service to a firm's current target market Diversification strategy New market and new product; a growth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve Porter's Generic Strategies Looks at competitive scope and competitive advantage; cost leadership (Walmart), differentiation (Apple, Target), cost focus (Aldi), differentiation focus (Trader Joe's) Porter's Five Forces Framework to evaluate attractiveness of market - Barriers (threat of entry), threat of substitute, supplier power, buyer power, and competitive rivalry SWOT analysis strengths, weaknesses, opportunities, threats PEST analysis political, economic, social, and technological Kotler's market strategies Market leader, market challenger, market follower, market nicher cost-based pricing setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return for effort and risk value-based pricing a method of setting prices based on customer perceptions of value competitive based pricing A pricing strategy based on what all the other competitors are doing. The price can be set at, above, or below competitors' prices. skimming pricing a new product pricing strategy that aims to maximize profitability by offering new products at a premium price; recoup costs faster penetration pricing setting a low initial price on a new product to appeal immediately to the mass market; used to build volume/share Neutral pricing Price not to gain or restrict market share; price near or at competitors prices optional feature pricing refers to the availability of optional products, features and services in addition to their standard product offering. (automobiles) product line pricing "Stepped" price levels create an association of different quality levels two-part pricing a price tactic that charges two separate amounts to consume a single good or service; low fixed fee to encourage initial purchase and a variable usage fee bundle pricing the marketing of two or more products in a single package price