Consumer Behavior: European Perspective - Recommended Readings for MKT3007 at Univ. of Nor, Exams of French Language

Download Consumer Behavior: European Perspective - Recommended Readings for MKT3007 at Univ. of Nor and more Exams French Language in PDF only on Docsity! 06/07/22 MKT3007: Consumer Behaviour | University of Northampton MKT3007: Consumer Behaviour View Online @book{Antonides, Gerrit_Raaij, W. Fred van_1998, place={Chichester}, title={Consumer behaviour: a European perspective}, publisher={Wiley}, author={Antonides, Gerrit and Raaij, W. Fred van}, year={1998} } @book{Arnould, Eric J._Price, Linda_Zinkhan, George M._2004, place={Boston}, edition={2nd ed., international ed}, title={Consumers}, volume={McGraw-Hill/Irwin series in marketing}, publisher={McGraw-Hill Education}, author={Arnould, Eric J. and Price, Linda and Zinkhan, George M.}, year={2004} } @book{Chaudhuri_MyiLibrary_2006, place={Oxford}, title={Emotion and reason in consumer behavior}, url={http://sfx-44north.hosted.exlibrisgroup.com/north?sfx.sid=TALIS&genre=book& amp;isbn=9780080461762}, publisher={Butterworth-Heinemann}, author={Chaudhuri, Arjun and MyiLibrary}, year={2006} } @book{Dubois, Bernard_2000, place={Harlow}, title={Understanding the consumer: a European perspective}, publisher={Prentice Hall}, author={Dubois, Bernard}, year={2000} } @book{Hultn ̌ , Bertil_Broweus, Niklas_Dijk, Marcus van_2009, place={Basingstoke}, title={Sensory marketing}, url={http://sfx-44north.hosted.exlibrisgroup.com/north?sfx.sid=TALIS&genre=book& amp;isbn=9780230237049}, publisher={Palgrave Macmillan}, author={Hultn ̌ , Bertil and Broweus, Niklas and Dijk, Marcus van}, year={2009} } @book{Kardes, Frank R._Cline, Thomas W._Cronley, Maria L._2011, place={[Andover]}, edition={International ed}, title={Consumer behavior: science and practice}, publisher={South-Western Cengage Learning}, author={Kardes, Frank R. and Cline, Thomas W. and Cronley, Maria L.}, year={2011} } @book{Kardes, Frank R._Steckel, Joel H._1999, place={Reading, Mass}, title={Consumer behavior and managerial decision making}, publisher={Addison-Wesley}, author={Kardes, Frank R. and Steckel, Joel H.}, year={1999} } @book{Mazzocchi, Mario_2008, place={Los Angeles}, title={Statistics for marketing and consumer research}, publisher={SAGE}, author={Mazzocchi, Mario}, year={2008} } 1/2