Understanding Aristotle's Concept of Rhetoric and Persuasion: Ethos, Pathos, and Logos - P, Study notes of Communication

Download Understanding Aristotle's Concept of Rhetoric and Persuasion: Ethos, Pathos, and Logos - P and more Study notes Communication in PDF only on Docsity! How Do We Allow Rhetoric to Change Our Minds? (Part 1: Aristotle’s Rational World) Why Study Persuasion? - Pervasive (spreading widely throughout a group or area) - Capitalistic Society - Notion of Democracy - A Tool - A Function of Communication Historical Definitions of Rhetoric & Persuasion: - Aristotle- “…the faculty of observing in any given situation all of the available means of persuasion.” - Donald C. Bryant- “…adjusting ideas to people and people to ideas.” - Kenneth Burk- “…the symbolic means of inducing cooperation in beings that by nature respond to symbols.” - Herbert Simons- “human communication designed to influence others by modifying their beliefs, values, or attitudes.” Aristotle’s Rational World: - Inartistic Proofs (“things to be talked about”) - Artistic Proofs (“how we talk about things”) o Ethos  Character  Intelligence Knowledge  Good Will o Pathos  Emotional appeals (i.e, rational appeals to emotion) o Logos  The verbal info/argument: manifests ethos & pathos Enthymeme & Example: Types of reasoning/logical arguments - Enthymeme (deductive) o Reasoning: General Principle  Specific Case - Example (inductive) o Reasoning: Specific Instance  General Conclusion Syllogistic Reasoning: - Formal Logic o Syllogism (interested in the “form”) o All premises and conclusion stated explicity o MAJOR Premise:  Generally accepted idea, truism, principle o MINOR Premise:  A specific case