Digital Marketing Campaign Project for E-commerce Websites, High school final essays of Law

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LCCA 2022-23 Page 1 of 9 Assignment Brief Module Title and Code: Business Management - EBMT5001 Component Number: 1 Component Weighting: 60% Assignment Title: Digital Marketing Campaign Assignment Deadline: TBC Contents Assessment Details ................................................................................................................................. 1 Assessment Title/Description ................................................................................................................. 2 Additional Assessment Requirements & Information ............................................................................ 5 Assessment Marking Descriptors ............................................................................................................ 6 Mitigating Circumstances ....................................................................................................................... 8 Academic Misconduct ............................................................................................................................. 8 Marking and Feedback ............................................................................................................................ 9 Assessment Details Assessment Component List all separate components Weigh- ting (%) Typical Indicative Assessment tasks Where the component comprises more than one assessment task Assessment Type For each component, double click in the box to see options. The options equate to the assessment types in table A2 Word Count Approx. word count where applicable Project output Oral assessment and presentation 60% 40% Digital Marketing Campaign Pitch to client of campaign Project output Oral assessment and presentation LCCA 2022-23 Page 2 of 9 Assessment Title/Description Submission Format Project Output Unit Learning Outcomes LO1 Demonstrate understanding of frameworks and principles for e-commerce LO2 Analyze an organization's current e-business strategy, considering practices that characterize digital business and digital marketing relative to its environment LO3 Recommend effective e-business and e-marketing strategies for the delivery of products and/or services to increase market share and sustainability Assignment Brief and Guidelines Assessment You work in the marketing team for a range of products that you want to launch to the UK marketplace. You must choose a product range from an existing business (or develop a new range of products) that will be taken to market with an E-commerce site. Your task is to design the layout for the website using appropriate software such as PowerPoint, or similar approved by your lecturer. • Aims and Objectives: Describe the product range you want to market on the E-commerce website, including the types and categories of products, their features, and any unique selling points. Clearly define your overall business objectives for the E-commerce website and digital marketing campaign. These could include sales targets, market share goals, customer acquisition, or brand awareness objectives. • Customer Flow: Map out the customer flow from the initial view of the website through the search and selection of products to the final purchase. • Pricing Strategy: Discuss your pricing strategy in relation to your competition. Determine whether you will adopt a cost-based, competitor-based, or value-based pricing approach. • Target Market: Clearly define your target market, including demographic, psychographic, and behavioural characteristics of your ideal customers. Explain your positioning strategy, which is how you want your product range to be perceived in the minds of consumers compared to your competitors. LCCA 2022-23 Page 5 of 9 Additional Assessment Requirements & Information 1. All assignments should be submitted through Turnitin. If you file will not upload please ensure it is the correct size and if not you must contact the Admin Team (admin@lcca.org.uk) BEFORE the assignment Deadline. 2. Turnitin will review the assignment for levels of plagiarism and Academic Staff when marking will review this. Students who have been deemed as committing at academic offense including plagiarism or collusion will be subject to the Academic Misconduct policy. 3. Any work submitted after the deadline will be classed as a non-submission unless you have approved mitigating circumstances (see section). 4. All assignments will be given a mark out of 100. A pass mark will be 40 or above. 5. Students who fail their first attempt will be offered a resit attempt where the mark of the assignment will be capped at 40% at the Board of Examiners. LCCA 2022-23 Page 6 of 9 Assessment Marking Descriptors All Assignments at LCCA are marked in like with the Assessment Criteria outlined in Table A4, but also against these marking descriptors which outline the requirements for each grade banding. Generic Criteria 90 - 100 80 - 89 70 - 79 60 - 69 50 - 59 40 - 49 30 - 39 0 - 29 Level 5 Knowledge of contexts, concepts, technologies and processes The extent to which knowledge is demonstrated: relevant contextual or theoretical issues are identified, defined and described historical or contemporary practices are identified, defined and described appropriate technologies, methods and processes are identified, defined and described Outstanding breadth and depth of knowledge of contextual and theoretical issues, some of which are at the forefront of the discipline, and their relationship to a range of historical and contemporary practices Extensive knowledge of a range of relevant specialist techniques and processes Outstanding breadth of knowledge of contextual and theoretical issues and critical concepts and their relationship to historical and contemporary practices Extensive knowledge of relevant and specialist techniques and processes A significant breadth of knowledge of contextual and theoretical issues and critical concepts and their relationship to historical and contemporary practices Significant knowledge of relevant specialist techniques and processes Confident knowledge of a range of contextual and theoretical issues and critical concepts and their relationship to historical and contemporary practices Confident knowledge of relevant specialist techniques and processes Familiar with a range of contextual and theoretical issues and critical concepts and their relationship to historical and contemporary practices Sound knowledge of relevant specialist techniques and processes Familiar with fundamental contextual and theoretical issues and critical concepts and their relationship to historical and contemporary practices Adequate knowledge of relevant specialist techniques and processes Some knowledge of fundamental contextual and theoretical issues and critical concepts and their relationship to historical and contemporary practices Limited knowledge of relevant specialist techniques and processes No significant knowledge of fundamental contextual and theoretical issues or critical concepts No significant knowledge of relevant specialist techniques or processes Understanding through application of knowledge The degree to which research methods are demonstrated: relevant knowledge and information is Rigorous application of a range of research methodologies to projects, problems and hypotheses with evidence of highly focused independent thought and critical analysis Relevant knowledge is systematically and rigorously explored and interpreted when proposing solutions to projects and problems which demonstrate Relevant knowledge is thoroughly explored and interpreted when proposing solutions to projects and problems which demonstrate some evidence of Relevant knowledge is thoroughly explored and interpreted when proposing solutions to projects and problems Sound ability to analyse and Relevant knowledge is competently explored and interpreted when proposing solutions to projects and problems Sound ability to apply and analyse Competent ability to explore and interpret relevant knowledge in seeking solutions to projects and problems Competent ability to apply and analyse knowledge to Limited ability to manipulate or interpret relevant knowledge in seeking solutions to projects and problems Limited ability to apply knowledge to produce creative practice Little or no ability to manipulate or interpret relevant knowledge in seeking solutions to projects or problems Little or no ability to apply knowledge to LCCA 2022-23 Page 7 of 9 compared, contrasted, manipulated, translated and interpreted knowledge and information is selected, analysed, synthesized and evaluated in order to generate creative ideas, solutions, arguments or hypotheses Strong ability to produce a range of creative practices and to critically evaluate them to generate highly effective results evidence of independent thought Outstanding ability to analyse and synthesise knowledge to produce original creative practice and to evaluate results independent thought Strong ability to analyse and synthesise knowledge to produce creative practice and to evaluate results synthesise knowledge to produce creative practice and to evaluate results knowledge to produce creative practice and to evaluate results produce creative practice produce creative practice Application of technical and professional skills The degree to which: appropriate materials and media are selected, tested and utilised to realise and present ideas and solutions appropriate technologies, Accomplished and original application of a range of specialist practical and technical skills Accomplished application of advanced Accomplished and fluent application of specialist practical and technical skills Outstanding demonstration of transferable and Accomplished application of specialist practical and technical skills Highly effective demonstration of transferable and Strong application of specialist practical and technical skills Confident application of transferable and professional skills Sound application of specialist practical and technical skills Sound application of transferable and professional Competent application of specialist practical and technical skills Competent application of transferable and professional skills Rudimentary application of specialist practical and technical skills Rudimentary application of transferable and professional skills Ineffective application of specialist practical and technical skills Ineffective application of transferable