Media Effects and Uses: A Comparison and Contemporary Perspectives, Exercises of Mass Communication

Download Media Effects and Uses: A Comparison and Contemporary Perspectives and more Exercises Mass Communication in PDF only on Docsity! ASSIGNMENT No. 2 (Units: 14–16) Total Marks: 100 Pass Marks: 50 Q. 1 Elaborate the difference between uses and gratifications’ research and traditional media effects research. What criticisms have been raised on early uses and gratifications’ studies and how the contemporary studies tried to address the criticism? (25) Q. 2 State the various variables and concepts of Entertainment as Media effect. (25) Q. 3 Discuss the Social aspects of new media technologies. How these technologies are influencing social relations in our society? (25) Q. 4 Write detailed notes on the following: (25) i) Audience activity and media orientations ii) Dependency, Alternatives and interaction iii) Uses and Effects Model docsity.com