Download Author and Audience Rhetorical Analysis in Business Writing Account | ENC 5236 and more Assignments English Language in PDF only on Docsity! Author / Audience Rhetorical Analysis ENC 5236 Section 2133 You need to locate 2 articles that deal with similar or related accounting subjects that interest you. These articles may be op/ed pieces, newspaper articles, magazine articles, or anything else, as long as they pertain to some accounting subject and are substantive. Do an author/audience analysis of each article, using the following prompts and questions to guide you. This consists of two parts: a summary and an in-depth analysis of author, audience and rhetorical appeals. 1. Summarize the main ideas of the article in 3 to 5 sentences. You may want to do this part last, after you have examined the purpose and intended audiences of the article. 2. Address the following issues regarding author and audience for each article and how they affect their presentation and reception. These answers should be as clear as possible, and in paragraph form, not list form. Author Who is the primary author of the document? ๏ This is not necessarily the author's name, but may also be the author's position in a company (or classroom). Are there other, secondary authors? ๏ These might include an editor, a technical writer, or the company or organization the document represents. What is the main purpose of the document? Why did the author write it? What does the author hope will be done when the audience has read the document (e.g., is the point of the article to persuade the audience to think or act a certain way)? Audience(s) Who is the primary intended audience for this document? ๏ This information may be more readily accessible in some documents than others. ๏ For example, memos often include a TO: line in the heading. In either case, there should be other cues in the text that indicate who the intended audience may be. Is jargon used or not? Are terms defined or left undefined? To whom does the argument of the article seem to be directed? How can you tell? ๏ Locate any textual clues within the document that indicate who the intended audience might be for this document. What does the primary audience know about the subject of the document? What kind of info does the primary audience need to know about the subject of the document? Why is this audience reading this document? What are the expectations of this audience? How will they feel about the subject? What is their position on the subject? Are there secondary audiences that might read this document? ๏ Secondary audiences are also intended audiences, and writers should be careful to write for them as well as the primary audience. ๏ These might include an editor, a boss, a client, shareholders, etc.
