Banking Service Adoption - Buisness Management - Lecture Slides, Slides of Business Administration

Download Banking Service Adoption - Buisness Management - Lecture Slides and more Slides Business Administration in PDF only on Docsity! BARRIERS TO MOBILE INTERNET BANKING SERVICE ADOPTION: AN EMPIRICAL STUDY IN KLANG VALLEY OF MALAYSIA Docsity.com  Introduction  Mobile Commerce  Advantages of Mobile Commerce  Disadvantages of Mobile Commerce Docsity.com  Wireless Internet for Mobile Devices Wireless internet via mobile devices (WIMD) has led the world into another spectrum of communication and conducting day to day business and life activities. Wireless internet is defined as the internet which is not connected by means of cables  TAM for WIMD According to this TAM model for wireless internet, individual differences, technology complexity, facilitating conditions, social influences and wireless trust environment determines the user perceived short and long term usefulness and the ease of using WIMD. That in turn determines the user intention and the willingness to adopt WIMD Docsity.com BARRIERS TO MOBILE INTERNET BANKING SERVICES ADOPTION Figure 2 Technology acceptance model for wireless Internet via mobile devices Technology Complexity Individual Differences P8a P9a P8b ‘Sb P10a Facilitating Conditions 10b, Social Influences P11 P12 Wireless Trust Environment Long-term Usefulness Near-term Usefulness of WIMT fer Ease of Using WIMT PS Intention to accept WIMT Attitude to use WIMT Docsity.com Country Percentage of Consumers Using in Increase 2010 2011 China 10 % 25 % 150 % Brazil 10 % 21 % 110 % Kenya 6 % 18 % 200 % USA 11 % 22 % 100 % Docsity.com