Business Marketing Concepts: Product Life Cycle, Consumer Behavior, and Advertising, Exams of Nursing

Download Business Marketing Concepts: Product Life Cycle, Consumer Behavior, and Advertising and more Exams Nursing in PDF only on Docsity! Cleaning supplies • Coffee maker • Personal care product • Over-the-counter medicine • Maturity • Introduction • Growth • Decline • Retouching before and after photos in an advertisement for a weight loss medicine. • •  BUSINESS 102milestone 2.questions with correct answers Which of the following is NOT considered a convenience good? CONCEPT Product 2 Management at a company priced a product very low to enter a new market. The company offered a small amount of the product at two initial locations. Which phase of the product life cycle below does this scenario illustrate? CONCEPT Product Life Cycle 3 Which of the following is NOT an example of false advertising? Providing supporting proof that a vehicle is environmentally friendly since it gives off fewer pollutants. • Advertising an orange drink as juice when the ingredients do not list any juices. • Claiming clinically proven health results for a food product that lacks scientific testing reports. A direct mail flyer that shows the new store location • A buy-one-get-one-free coupon for a dinner entree • A billboard advertisement that has an accompanying mobile app • A magazine ad that promotes a new line of printers • Emphasizes the level of customer service • Emphasizes the time savings for consumers • Emphasizes the similarity to competitor's offerings • Emphasizes the expertise of the provider • CONCEPT Truth in Advertising 4 Select the example below that represents a sales promotion. CONCEPT Promotion 5 Which of the following is NOT a characteristic of marketing services? CONCEPT Markets in Marketing Threads • Shirts • Fabrics • Direct selling at a store location • Mailing coupons to customers • Creating and updating a company blog • Updating a product's package design • • Inviting consumers to rate a product on your website • Holding a news conference about a company merger • Comparing products in a magazine article • Launching a program aimed at improving the local community CONCEPT Markets in Marketing 11 Which of the following exemplifies pull marketing? CONCEPT Push and Pull Marketing 12 Which of the following is an example of marketing? CONCEPT Basics of Marketing Proactive • Accommodative • Defensive • Obstructionist • Brand collateral • Trademark • Packaging • Branding • 13 A large cheesecake conglomerate is accused of scamming potential customers. A spokesperson for the company categorically denies these allegations. Which social responsibility stance to marketing is illustrated in this situation? CONCEPT Ethics and Marketing 14 A company legally protected its name, logo and symbols to ensure none of these elements could be copied. Which of the following does this scenario describe? CONCEPT Basics of Branding 15 Which statement describes a cultural influence in Olivia's search for a coffee shop on her way to work? Olivia stopped in the coffee shop that all of her friends usually visit. • Olivia added low-fat milk to her tea so that her drink would be healthier. • Olivia bought tea rather than coffee since that is what her Indian family always drank. • Olivia bought a pastry to go along with her tea since she was also hungry for breakfast. • Foster customer loyalty • Penetrate new markets • Differentiate product offerings • Influence consumer behavior • A company is inadequately staffed for its projected growth. • A company develops a proven, loyal customer base. • A company determines the market for one of its products is growing quickly. • • CONCEPT Consumer Behavior 16 Which of the following is the purpose of relationship marketing? CONCEPT Evolution of Marketing 17 Which statement is an example of the threat component of a SWOT analysis?