BUTR 2013: Business Admin & Marketing - Understanding Markets & Consumers, Exams of Introduction to Business Management

Download BUTR 2013: Business Admin & Marketing - Understanding Markets & Consumers and more Exams Introduction to Business Management in PDF only on Docsity! NorthWest Arkansas Community College Business and Computer Information Courses BUTR 2013 Markets and Consumers Catalog Description: Key decisions required to understand the existence of markets and how buyers within those markets may be accessed profitably. Key concepts include an overview of competitive markets, buyer behavior, developing new markets and products, promotion and distribution channels, pricing and profitability concepts, the sales and collections process, and strategic planning. Prerequisite: AS Business Administration majors transferring to the Walton College must take all of the following and score a C or higher: BUTR 1023, BUTR 1033, ECON 2023, and BLAW 2013 Credit Hours/Contract hours/Load hours: 3/3/3 Target Audience & Transfer: Designed for students majoring in some area of business administration. This course is part of the core business requirements for all students planning to enter the Walton College of Business at the University of Arkansas. It also is included in the AAS degree in Business Management for non-transfer students. General Course Objectives: Students completing this course will be able to: Knowledge 1. Describe the nature of markets including assumption, models, types, utility, and the role of government. 2. Explain consumer and buyer behavior in terms of basic models, information processing, decision making, and adoption. 3. Clarify the basic elements of marketing research Critical Thinking 4. Demonstrate the pricing of goods and services using key concepts such as supply and demand, elasticity, pricing strategies, and break even point analysis.. Academic Skills 5. Identify the key elements of the sales and collection process.. Cultural Awareness 6. Recognizing differences in segments of the population and examining their needs. Required Text(s): Markets and Consumers: Real People, Real Choices, Real Stories by Solomon and Stewart, Pearson Custom Publishing Optional Text(s): Topics: I. The world of marketing II. Strategic Planning III. Ethics in Marketing IV. Multinational Environments V. Marketing Research VI. Consumer behavior VII. Target markets VIII. Creating Value