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Understanding Communication: Identifying Your Audience and Key Message, Lecture notes of Effective Business Communication

Media StudiesBusiness CommunicationPublic SpeakingCommunication Theory

This document, led by prof. Sunil d’ anto, explores the concept of communication and its importance in various aspects of life. It emphasizes the significance of identifying your audience, understanding their preferences, and crafting a clear and effective message. The document also touches upon the role of communication in business and personal relationships.

What you will learn

  • What is the significance of business communication?
  • How can self-knowledge help in communication?
  • What is the process of understanding and sharing meaning?
  • What are the key elements of a communication plan?
  • What is the origin of the word 'communication'?

Typology: Lecture notes

2017/2018

Uploaded on 12/14/2018

manishg
manishg 🇮🇳

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Download Understanding Communication: Identifying Your Audience and Key Message and more Lecture notes Effective Business Communication in PDF only on Docsity! Communication: Demystifying the Target Audience Tutored by : Prof. Sunil D’ Anto One of the new memo sheets ended up on J. Edgar Hoover’s desk. He disliked it immediately and wrote on the narrow margin, ‘Watch the borders.’ For the next six weeks, it was extremely difficult to enter the United States by road from either Mexico or Canada ! Plan needed ? • to fail to plan is to plan to fail ! • Plan, for…..  Receiver / Audience  Key message  Channel (medium), language, tone  timing  (anticipated) Noise  planned action on the response received  Source  Find the audience “Communication is in the mind of the recipient: you’re just making noise if the other person doesn’t hear you.” Finding the “Me” in “them”! In order to communicate with others, you need to know yourself, first ! Your experience: What has been your experience in communication to date? • Be specific • …. Your interests: What do you enjoy doing? • Observing.. Your relationships: Who is important to you? • You ! • ….
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