Download Business Proposals and Creative Writing and more Cheat Sheet Creative writing in PDF only on Docsity! CREATIVE BUSINESS WRITING AND BUSINESS PROPOSALS “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” ~ Stephen King Good Business Writing 1. Easy to read; 2. Proper grammar, use of language, and logical paragraphs; 3. Captivates and attracts the reader; 4. Meets reader’s expectations; 5. Formal Business language (Professional expressions, s vocabulary and syntax) BUSINESS PROPOSALS What is a business Proposal? A business proposal is a document used by a Business to Business (B2B) where a seller aims to persuade a prospective buyer into buying their goods or services. It is a document used to explain what goods or services one individual or business offers to provide for another, outlining the benefits for the buyer. A proposal is an important part of any business' efforts to acquire new clients. ELEMENTS OF A PROPOSAL EXECUTIVE SUMMARY: How to Write an Executive Summary for a Proposal The executive summary should be exactly that: a summary for a busy executive. It is usually a two- or three-sentence summary of the proposal. This summary helps the reader follow your argument in the proposal itself. ELEMENTS OF A PROPOSAL Organization Information In two or three paragraphs, outline your organization and why it can be trusted to be awarded a contract. Briefly summarize your organization’s history. State your mission, whom you serve and your track record of achievement ELEMENTS OF A PROPOSAL PROBLEM AND SOLUTION/ OPPORTUNITY STATEMENT Overview or Opportunity Statement This section dives into the client's problem and your solution. This is where you convince the client that the issue you want to tackle is important and show that your organization is an expert on the issue.
