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Marketing Terms and Definitions: From Consumer Behavior to Customer Satisfaction, Quizzes of Marketing

Colorado State University (CSU)Marketing

Definitions for key marketing terms, including consumer behavior, value, needs, consumption, satisfaction, customer orientation, and market orientation. These concepts are essential for understanding marketing principles and strategies.

Typology: Quizzes

2012/2013

Uploaded on 03/06/2013

cbiglow2 🇺🇸

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Download Marketing Terms and Definitions: From Consumer Behavior to Customer Satisfaction and more Quizzes Marketing in PDF only on Docsity! TERM 1 Marketing DEFINITION 1 Meeting the needs of consumers TERM 2 Consumer behavior DEFINITION 2 Providing value while meeting needs TERM 3 Value DEFINITION 3 Benefits-Costs TERM 4 Needs DEFINITION 4 Maslows Hierarchy of needs - Psychological, Safety, Social, Personal TERM 5 consumption DEFINITION 5 Process by which goods, services or ideas are converted into value

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Marketing Terms and Definitions: From Consumer Behavior to Customer Satisfaction, Quizzes of Marketing

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