C229 Social Media Campaign, Essays (university) of Financial Accounting

Download C229 Social Media Campaign and more Essays (university) Financial Accounting in PDF only on Docsity! C229 Social Media Campaign College of Health Professionals, Western Governors University A. Field Experience Time Log (see attached) B. Social Media Campaign – Nursing Diagnosis Statement Increased risk of obesity among the elderly population in Cabell County, WV related to food inequality, sedentary lifestyle, and lack of education about available resources for seniors as evidenced by an above-average percentage of residents with a BMI of 30 or higher, a below-average activity rate, and a lower-than-average food environment index. B1. Health Disparities Cabell County has an obesity rate of 33.3% compared to the national average of 31.9% as of 2020. (Cabell County, WV | Data USA, n.d.) (US Obesity Rate, n.d.) While this is an improvement from the 2015 rate of 34.2%, it is still a staggeringly high rate. As of 2020, Cabell County had a population of 93,418 with 16,663 being aged 50-64 years and 17,986 being over the age of 64 years. (Cabell County, WV Population by Year, Race, & More, 2022) Cabell County residents have a 30% inactivity rate compared to a national rate of 23%. Cabell County also has a 76% access to exercise rate compared to a national high of 86%. (County Health Rankings & Roadmaps, n.d.) Additionally, Cabell County residents have a food environment index of 7.7 which is lower than the national average of 8.8. (County Health Rankings & Roadmaps, n.d.) The food index for Cabell County is not particularly low, however, the availability of fast food is far more prevalent. Within Cabell County, there are many rural areas with 22% of its residents living in rural areas. In rural parts of the County, access to healthy foods is lower while convenience foods (fast food, convenience stores) are more easily accessible. B1a. Community Resources and Primary Prevention Resources There are many resources for seniors in Cabell County that are not well known likely due to a lack of advertisement. There are multiple senior centers that offer meals 4-5 days per week which provides healthy food for seniors as well as socialization. The centers also work with Meals on Wheels to deliver healthy meals to seniors who are homebound. Senior centers in the area offer exercise classes, dance lessons, and other physical activity opportunities. Transportation services are provided for seniors to essential locations such as grocery stores, medical offices, senior centers, and pharmacies. (The Economic and Life-Changing Impact of Senior Services, n.d.) Patients with a Medicare Advantage plan are qualified for a program called Silver Sneakers which offers free membership to certain fitness gyms, nutritional classes, and online exercise classes that can be followed at home. (Home - SilverSneakers, n.d.) The USDA has a program called the Commodity Supplemental Food Program (CSFP) which sends a monthly food box to eligible low-income seniors. (CSFP Fact Sheet | USDA-FNS, n.d.) Cabell County is home to 14 parks where residents can get some physical activity as well. B1b. Underlying Causes Obesity is a common health concern across all age groups in Cabell County. There is a multitude of fast-food restaurants lining the streets in urban and rural areas alike. In addition, there are many convenience stores offering unhealthy food options. However, there are fewer grocery store options or farmers’ markets with healthier food choices. Many of the seniors in this area do not have transportation which poses a problem with access to healthy food and exercise opportunities. There is a knowledge deficit regarding the resources available to seniors in the area. Healthy food options are more expensive than other food choices which add to the problem of obesity as many seniors are on a fixed income. B2. Evidence-Based Practice Standards Obesity is a major health concern that results from factors such as genetic, metabolic, behavioral, and environmental factors. Obesity predisposes people to develop other medical conditions such as Type II diabetes, gall bladder disease, gout, fatty liver disease, and certain cancers. Behavioral modification is one of the first evidence-based practices that primary care providers utilize. Many providers use the 5AS Model for Weight Management Counseling which includes 5 steps: Assess, Advise, Agree, Assist, and Arrange. (Fitzpatrick et al., 2016) Another evidence-based intervention is one recommended by the Community Preventative Services Task Force (CPSTF) which includes activity monitors for overweight or obese patients. According to a systemic review from 2016, “Physical interventions that include activity monitors increased daily walking (step counts per day) or time spent in moderate to vigorous physical activity vegetables at a discounted rate for seniors bi-weekly. The farmers’ markets would be responsible for setting up a produce stand in the Senior Centers so that seniors have access to the foods. The role of the local gyms is to provide a membership to seniors who are enrolled in Silver Sneakers. One responsibility of the gyms is to offer trainers during “Senior Hour” 2-3 days per week. E2. Partners Partnerships would include Mountain Health Network (MHN) which owns two of the hospitals in Cabell County and Cabell County Community Services Organization (CCCSO). The role of MHN in this campaign would be to offer educators for the classes held at the senior centers. These educators would include nutritionists, nurses, diabetic educators, and physical therapists. CCCSO would offer personnel to help evaluate what programs residents are eligible for as well as assist the seniors with enrollment in these programs. E3. Campaign Timeline Weeks 1-3: Research the target audience by visiting the four senior centers and interviewing local seniors to determine behaviors, attitudes, goals, and barriers to change. Weeks 4-6: Strategize with potential stakeholders to develop interventions to overcome barriers to change and to develop a schedule of events. Week 7: Hold a meeting with key stakeholders to review/evaluate the campaign and make changes to the plan/schedule as needed. Contact local news media outlets regarding a press release for the campaign. Week 8: Launch the campaign. Weeks 9-20: Run the campaign. Week 21: Meet with the stakeholders, including a panel of seniors, and evaluate the progress of the campaign and make adjustments as needed. E4. Evaluation After running the campaign for 10 weeks, the stakeholders will meet again to discuss their respective aspects of the campaign and the feedback that they have. The stakeholders need to include the panel of seniors to determine their views of what changes need to be made. Some specific ways of measuring the success of the campaign would be the size of various classes (exercise and nutrition), gym memberships, and produce sales. E5. Costs There would be minimal costs involved in this campaign. Farmers’ markets would lose some of their income/profits due to the discounted produce for the seniors. Gyms would not incur any costs as they offer trainers at no additional cost already. The senior centers would not incur any additional costs as they will not be operating any additional hours. There would be a cost incurred by MHN which would need to pay the educators that they provide for the classes they teach. However, improving the health of the seniors in the area they serve would potentially reduce the costs of healthcare as well as readmission rates as there would be fewer chronic illness complications. F. Reflection The community health nurse can use social media to educate the community on a variety of subjects to improve health outcomes. Social media campaigns are an inexpensive way to reach a large audience. I plan to educate the patients in my clinic about social media campaigns that would benefit them. I can also speak with my employer about our current social media campaign to see how I can get involved and who I can speak to about some ideas that I have to add to our current campaign. G. References Cabell County, WV | Data USA. (n.d.). Datausa.io. Retrieved October 16, 2022, from h tt p s : / / d a t a u s a . i o / p r ofi l e / g e o / c a b e ll - c ou n t y - w v / # h e a l t h US obesity rate. (n.d.). USAFacts. Retrieved October 16, 2022, from h tt p s : / / u s a f a c ts. o r g / d a t a / t op i c s / p e op l e - s o c ie t y / h e a l t h / h e a l t h - r i s k - f a c to r s / o b e s i t y / ? u t m _ s o u r c e = b i n g& u t m _ m e d i u m = c p c &u t m _ c a m p a i g n = ND - S t a t s D a t a &m s c lk i d = a 8 b a 586 5 9 f d f 19 e 5 1 c 9 a 3 b 2 e c e 320 7 9 c Cabell County, WV population by year, race, & more. (2022, October 16). USAFacts. h tt p s : / / u s a f a c ts. o r g / d a t a / t op i c s / p e op l e - s o c ie t y / popu l a ti on - a nd - d e m og r a p h i c s / ou r - c h a n g i n g - popu l a ti on / s t a t e / w e s t - v ir g i n i a / c ou n t y / c a b e ll - c ou n t y County Health Rankings & Roadmaps. (n.d.). County Health Rankings & Roadmaps. Retrieved October 16, 2022, from h tt p s : / / ww w . c ou n t y h e a l t h r a n k i n g s. o r g / a pp / w e s t - v ir g i n i a / 20 2 2 / r a n k i n g s / c a b e ll / c ou n t y / o u t c o m e s / o v e r a ll / sn a p sh ot The Economic and Life Changing Impact of Senior Services. (n.d.). Retrieved October 16, 2022, from h tt p s : / / w v d s c s . o r g / w p - c o n t e n t / up l oa d s / W V D S C S - I m p a c t- o f - S e n i o r - S e r v ic e s- 2 018 . p d f