EZ-Pleeze SWOT Executive Summary, Thesis of Pharmaceutical marketing

Download EZ-Pleeze SWOT Executive Summary and more Thesis Pharmaceutical marketing in PDF only on Docsity! Business Strategy C714 Western Governors University Task 3c EZ-Pleeze SWOT Executive Summary Western Governors University Business Strategy – C714 EZ-Pleeze is a functional structured company whose founder and CEO announced his resignation within the year. EZ-Pleeze has utilized the research and development department to maintain customer focus and meet customer demand. EZ-Pleeze had the insightfulness to invest in new technology for better production and to develop new products. Employees at EZ-Pleeze are seen as assets and their input is valued. Employee health programs are in place and professional development and growth are encouraged and supported through tuition assistance. Even though EZ-Pleeze has had some rough financial history, the move to the food service market when grocery stores became too competitive has given it several successive years of growth. It now supplies more than 50% of the largest fast food restaurant chains in the United states. EZ-Pleeze has climbed to the fifth largest corn and potato product company in the US and world. It is also the second largest corn producer in Mexico. I reviewed EZ-Pleeze’s current mission and vision statements. The mission statement defines a specific product for the customer and a strong profit for the shareholder. The mission statement also focuses on investments in technology and genetic modification for a better product. A strong mission statement paints a positive picture of a company's goals and strategies Business Strategy C714 Western Governors University Task 3c to provide a product or service. It highlights a company's unique identity through its culture, values, and ethics. EZ-Pleeze has met the criteria of a strong mission statement and should continue to work toward meeting the goals set forth. The vision statement is not as strong. To be “recognized as one of the top three corn and potato producers” does not identify company unique values and aspirations. This should be reshaped to include employee value, and how technology investments into nutritional products will push the company to number three. I conducted a thorough SWOT analysis of EZ-Pleeze Food Company and found the following strengths, weaknesses, opportunities, and threats: Strengths  EZ-Pleeze uses research and development to find out what the customer wants.  EZ-Pleeze has invested in technology to meet consumer demand.  EZ-Pleeze encourages employee professional development and growth. Weaknesses  The prior development plan was for the processed food market which is not in line with customer demand.  Financial decisions caused EZ-Pleeze to lay off 10% of its workforce, including administrative and laborers.  Many stockholders have unloaded stock because of major net losses.