Case Analysis of Law, Slides of Law

Download Case Analysis of Law and more Slides Law in PDF only on Docsity! CASE ANALYSIS OF MM COMPANY SUBMITTED BY Abhijith JB Abdul Aziz Ibrahim Jishnu J Navaneeth Krishnan Kripalal S SUMMARY OF THE CASE • MM Marketing company was thinking to introduce new product named swish flow fan was a unique kind of table fan. • They have initial capacity of 100000 lakh units • The target consumers are both household and commercials. • Krishna Kumar the Marketing Manager directed to prepare the design of sales territories PRODUCT DETAILS Name : Swish Flow Fan Category: Consumer Durables Variations: Axial and Centrifugal SELECTED TERRITORIES • Maharashtra • Gujarat Targeted Location in Maharashtra based on the Population The total population of Maharashtra is 12.22 Crore. So we select the locations according to population Rank Name District Population 1 Greater Mumbai Mumbai 18414288 2 Pune Pune 5049968 3 Nagpur Nagpur 2497777 4 Nashik Nashik 1562769 5 Vasaivirar Thane 1221233 6 Aurangabad Aurangabad 1189376 AXIAL FAN AUTOMATIC 3500 SEMI AUTOMATIC 2500 CENTRIFUGAL FAN AUTOMATIC 3000 SEMI AUTOMATIC 2000 Product wise sales in different locations across Maharashtra Location Number of units(total) Product A Product B Product C Product D Greater Mumbai 14000 3500 3500 3500 3500 Pune 12500 3125 3125 3125 3125 Nagpur 11500 2875 2875 2875 2875 Nashik 10000 2500 2500 2500 2500 Vasaivirar 9000 2250 2250 2250 2250 Aurangabad 8000 2000 2000 2000 2000 Product wise sales in different locations across Gujarat Location Number of Product A Product B Product C Product D units Ahmedabad 9000 2250 2250 2250 2250 Surat 8500 2125 2125 2125 2125 Vadodara 8000 2000 2000 2000 2000 Rajkot 7500 1875 1875 1875 1875 Bhavanagar 6500 1625 1625 1625 1625 Jamanagar 5500 1375 1375 1375 1375 Sales plan for next 4 year YEAR SALES VOLUME 1 100000 2 125000 3 156250 4 195312 There is an increment of 25 % every year for the product. So the sales is increase by year onwards. The production distribution on the two territories is based on the population of the states Maharashtra have the population of more than 12 crore and the Gujarat have the population of below 7 crore. The total sales volume in Maharastra is 65000 and in Gujarat is 45000.