Airbnb: Disrupting the Hospitality Industry through Peer-to-Peer Sharing, Study notes of Business

Download Airbnb: Disrupting the Hospitality Industry through Peer-to-Peer Sharing and more Study notes Business in PDF only on Docsity! Case Study: Aironb July 8, 2015 (2 airbnb How do you Disrupt an Industry? • Completely reimagine the business model of an industry • Completely change the way that you conduct marketing • Airbnb did both, and today is worth about $25 billion Explore the world © people ore trave all @ xd the world — © o07 AM = 4 Portland, OR An Urban Sanctuary in Portland “+2 Private Room Hosted by Aura Spring nctuary in Portland An Urben Sa Oa eee © o07 AM - HTFaDY ee Accepted An Urban Sanctuary in Portland rrvete a Sat, Aug 30, 2014 Mon, Sep 1, 2014 3:00 PM 11:00 AM —- © 207 AM —_ eooe) UTE © 07 AM oo = Sunny Tribeca Loft in Downtown New York Network Features Airbnb has to do an incredible amount to make its marketplace function scheduling bibimbapguesthouse singleroom r*eeee July 2015 8 About This Listing s “ oo sn gn 7 ears old. Nt ned cae slece 2} 22 23 2 2 ) }, Mydongd: ° ngdeerr . 2662 6b ew OH lod type Rest Bed Bathrooms: t Property » Bed & Breakfast Beds: 1 Share fw Ace Check ic 1:00 PM Payments / Instant Book Per Night Check In Check Out Guests 07/15/2015 07/18/2015 1 v $47 x 3 nights $142 Service fee @ $18 Total $160 ats e-lal gi =felel Reputation Systems 8Reviews * kk we Accuracy *eXK* ~~ Location KkkKS Communication *eKKR Checkin xkkke Cleanliness ekKKK Value Kkkke Great location and h s! Very friendly. The place s clean and exact The he was very welcoming. When we stopped at a nearby shop trying to find the location, he came in the rain to walk us there and he walked us to a delic rby Korean BBQ restaurant. He was helpful B Guesthouse is really c nd his family is st experience ever! This place is 2 minute walk fro! subway. an and they provide breakfast for you. The host, Leo a ry accomme g and they provide luggage service. | would definitely recommend this place to others. Reputation Systems Hey, I’m Jane! US - Member since June 2014 Reviews Veritied ID Verified ID Reviews (4 Emat Address Reviews From Hosts Phone Number Jane is » best bagpecker | have ever seen she look like enjoying free style awe! moreover she Revewed ntroduce me to her friend I realy want to meet her again ~* om Jane vere really rece guest, and | was happy to host her stay, easy to Communicate with and to acrange her stey Matching Supply and Demand Why is Airbnb successful? Community Stories from the Airbnb Community Michael New York, United States London, United Kingdom New York, United States A busy New Yorker keeps pece with tradition Second Act A new beginning New Caapter Breating bread together epan London. United Kingdom Los Angeles, United Stotes New York, United Ststes Sowing the Seeds: Of love, and of vegetables The Art of Receiving: A host transioerms his home Fell House: An invitation to friends, both ofd and his work— ond hs be ne Sharing Economy • Today, the sharing economy is a massive area of growth in the United States poy 28) iat ee ed MANAGE WORK, GET ADVICE SIGN UP >, MTN M aS r ah eae LOY Seah - sitdieal) ‘ aa DISCOVER WAYS TO TOOLS TO SIMPLIFY ey 9 yep YOUR WORK. a a rs Pa wy RATINGS FROM YOUR PEERS SUPPORT YOU NEED Ratings and review on sharing = 2, KA ve nsv"Enc economy COMpames ° Tax & Financial Lege! Manage Branding • Airbnb has built its brand about being responsive to both its hosts and its renters • Key themes include exploration tong We fie al rr) ropa ca and ch all cS as is = | Towraty | mon eet  Popular Places to Stay pve see Verified Proto Luxury double, 2min Hongdae Seoul gow ae itp a pA iaeee hie en ited Traditional Hotels • For Customers: • Same experience at every location • Professional, but sterile • Massive and impersonal • Have lots of amenities Traditional Hotels • As a Business: • Expensive – have to own real estate in expensive cities where people want to stay and pay workers • Growth is challenging – new demand requires constructing a new building • Competition is severe - hotels constantly compete against one another Lycheng and Van Bo’s 1-SQM “house” in Germany ($14 a night) Craig's lighthouse in New York ( a night) Giraffe’s manor in Kenya ($500 a night) New Competition onefinestay Search | Cur service Jobs | Bemhest | Bookings 446207167 2824 | Enquiries | Login Acrival date aimee Coes) oe el eo ace tl Handmade hospitality for stays in the finest homes Policy / Regulation it’s On: Airbnb Regulation Set To Hit San Francisco’s Ballot This November Kim-Mai Cutler (@kimemnaicutier ™ (BODE eHoOG co Final Thoughts • Airbnb is a movement company - it has become the defining example of a new way to do business (the sharing economy) • Therefore, it has not just built a great business, but has had tremendous influence on the rest of the startup ecosystem