Categories That the FTC has for Deceptive Ads | MC 3081, Study notes of Communication

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10 Categories that the FTC has for deceptive ads  Deception by picture (when you show me a picture that is wrong)  Celebrity endorsements  Like a test – if you say you are going to do a test you must do it o Good Housekeeping stamp of approval  Accurate description – can’t say a product is from somewhere when it’s really not Is this ad legal?  Can we put this ad in this place?

Commercial speech was not protected, but people have the right to hear  This changed the law to give advertisers protection How much protection does advertising get?  Basically they give ads intermediate scrutiny Four part analysis: 1. must have some lawful activity
2. is there a substantial governmental interest
3. does it directly further the government’s interest
4. no more extensive than to achieve the government’s interest

on an exam you may see an ad that is deceptive so you have to use the FTC Standard

if you see the government trying to tell you where you can’t advertise you need to use the First Amendment intermediate scrutiny 03/15/2012