Understanding the Evolution and Impact of Media: A Focus on Newspapers and Radio, Exams of Journalism

Download Understanding the Evolution and Impact of Media: A Focus on Newspapers and Radio and more Exams Journalism in PDF only on Docsity! CCI 150-Exam 2 Latest Questions and Answers for 2024 Update. What is journalism? Is it just news? - Correct answer Keeping others informed by creating non-fiction content about any of a range of topics, including news, sports, weather, science, technology or business, entertainment, plus special topics like gaming, celebrity, fashion, medicine, history, music, or as a content creator within a corporation or non-profit What sorts of jobs do our alumni have? Do we have alumni in high profile jobs or job settings? - Correct answer Voles beat reporter, sports reporter for the Philadelphia Inquirer, Digital Media specialist, CBS Sports writer, MSU Assistant Director of Sports, MSU Director of Photography, Senior Science Writer, Communications Manager, ABC Philadelphia News Anchor, News and Trending editor for NBC Today, some became entrepreneurs, some studied post-graduate journalism, If a student is interested in a journalism career, what are the two questions that person should ask themselves? - Correct answer what stories do I want to tell? What medium will I use to tell those stories? What journalist organizations exist for students at UT? - Correct answer UTK Society of Professional Journalists, National Association of Black Journalists UTK, National Association of Hispanic Journalists - UTK What are the major tenets of the SPJ Code of Ethics? - Correct answer Seek truth and report it, minimize harm, act independently, be accountable and transparent Is it possible to specialize in topics that interest you as a journalist? - Correct answer Yes What is a beat? - Correct answer Areas of specialization that journalists have such as beat sports writers Why is this a good time to be at UT if you are interested in magazines? What publication did I show you in class that specifically relates to this? - Correct answer The Scoop magazine is an opportunity to gain experience with magazines through a course at UTK. Are specialized/targeted magazines more or less successful, generally speaking? Why and what is the term for this? - Correct answer they are more successful because there is a magazine for everyone and demassification contributed to this. How have postal regulations shaped the industry? Recognize two specific incidences of this. - Correct answer this contributed to the old, general interest of publications going away. Mailing prices became very cheap in the 1940s but then it became more expensive due to the 2008 stock market crash. What are the major categories of magazines? Know examples of each. - Correct answer Consumer - anything on a news stand No consumer - not found a news stand and 90% of all magazines Know the four highest circulation magazines - Correct answer AARP the Magazine, AARP Bulletin, Costco Connection, Better Homes and Gardens We looked at the top circulation magazines and at the top magazines in terms of revenue. The lists were different. Why? - Correct answer the list of revenue has a massive presence in ad revenue that the top circulating magazines don't have. Those magazines are based mostly on subscription revenue and are non-consumer magazines. How has demassification affected the magazine industry? What two events prompted the demassification trend? One was a technological innovation and the other was a government act we discussed in class. - Correct answer TV and postal regulation The large, general-interest magazines with lots of photos were very popular for many years. When did that change? What technology was influential in that change? Why do advertisers like niche magazines? - Correct answer Niche magazines match advertisers with a desired audience bringing in more exposure equaling to revenue. Magazines with a lot of photos changed when TV became innovative. What are trade and organizational magazines and are there job opportunities good there? - Correct answer they are business oriented, often niche with multiple business opportunities. If you work in the magazine industry, what might you call a magazine? - Correct answer "The Book" What is a freelancer? - Correct answer someone who works on a contract, not a regular employee Width stays the same, height varies FM - Correct answer frequency modulation Width varies, height stays the same What happened during the transition period between radio and TV? - Correct answer The Great Depression Why recorded music became popular on radio/how radio survived TV? - Correct answer Record technology improved, radio technology improved, station owners developed Top 40 format to replace lost programming, became more personal and mobile Radio formats today - Correct answer music, news/talk, and ethnic/specialty What is the FCC and what does it do? Why was it created? Why is broadcast media regulated by the government when print media is not? - Correct answer Federal Communication Commission controls who can own stations, how powerful those stations can be, and where they are on the dial. Owners must apply, must meet decency standards and operate in public interest. Can face fines if they don't. Public owns airwaves and air space is limited. How technology is changing radio -- what challenges face local radio? - Correct answer Emerging competition for terrestrial radio Syndicated Programming - Correct answer originates at one station but sold to other stations that also use the programming. Timing for radio's presence in smaller towns - Correct answer After WWII Four major networks before television - Correct answer NBC, CBS, ABC, and Mutual Early radio programming (types of radio shows) - Correct answer gun smoke, comedy, soap opera Source of live music on early radio - Correct answer Fessenden - synchronous rotary spark transmitter Prime time for radio before television - Correct answer after dinner but before bed (Late evening) What announcers were like on early radio - Correct Answer? What type of programming was NOT on early radio and why? - Correct answer What is the name of the radio station run by students at UT and where can I find it on the dial? - Correct answer WUTK, 90.3 FM Sarnoff - Correct answer first person to own a radio set, Titanic Marconi - Correct answer patented a radio device in Great Britain; it was strong enough to send a message across the English Channel by 1900, across the Atlantic Ocean by 1902. KDKA - Correct answer the first commercial radio station in America (in Pittsburgh). Early history/development of television and how that relates to radio - Correct answer everyone wanted "radio with pictures"; Phil Farnsworth made it work Why did television develop so rapidly? - Correct answer the radio model and private business funding What major historical event postponed the development of television? - Correct answer World War II What was "radio with pictures"? - Correct answer television How does broadcast television differ from cable/satellite TV? - Correct answer it used airwaves Know what television took from radio - Correct answer took its format and programming from radio Understand New York influence on early television - Correct answer Broadcast were "live TV" from New York -Based in New York (single-sponsor advertising) Understand how one show/influential performer(s) shifted TV from New York to California. How did this same show invent the rerun? What was a kinescope? - Correct answer I Love Lucy; blurry, grainy film copy of TV shows shot from a TV screen What was early television like? - Correct answer shows the chaos and real audiences associated with live television and watch for "sponsors" involved with the show Understand impact of television on culture - Correct answer money/power/technology caused change TV's effect on other mass media - Correct answer books being turned into movies U.S. television structure: dual system Network/affiliate relations - Correct answer network and local affiliates for traditional broadcast TV; affiliation means better programming and a share in national ad revenue; they need each other Farnsworth - Correct answer father of TV, Idaho farmer Sarnoff - Correct answer Marconi employee, vision for radio as a mass medium, created Radio Corporation of America & redefined radio as a new mass media industry Zworykin (RCA) - Correct answer researcher who fought against Farnsworth for rights of inventing pt. RCA is the company who fought as well What is the "news hole"? - Correct answer Amount of space available for a news story (time during broadcast) (inches in a newspaper) after advertising is placed What is journalistic bias and how do most journalists handle their personal feelings about a story? - Correct answer - examine their own cultural values and avoid imposing those values on others - support the open exchange of views, even views they find repugnant - distinguish between advocacy and news reporting Can you recognize labels on a news website that signal when content is NOT news? - Correct answer Use news sources that label opinion. Be wary of those that do not. What is the gatekeeper function in news? - Correct answer is it news? What goes first? What photos run? Anyone who works in news is a gatekeeper Why did network anchor say, "News is what I say it is?" - Correct answer NBC news anchor David Brinkley To define the news in terms of the spoken or written product; he had a sassy humorous style to his reporting What is "agenda setting" in news? - Correct answer news doesn't tell us what to think, but often tells us what to think about it