Information Assessment Exam for CCI 150: Magazine Industry Analysis, Exams of Information Systems

Download Information Assessment Exam for CCI 150: Magazine Industry Analysis and more Exams Information Systems in PDF only on Docsity! CCI 150 Information Assessment Exam2 Questions with Answers Why is it a good time to be at UT if you are interested in magazines? What did we see in class that specifically relates? - Correct Answers Can join a specific class to help with Scoop Magazine Are specialized/targeted magazines more or less successful, generally speaking? Why and what is the term for this? - Correct Answers More successful; demassification How have postal regulations shaped the magazine industry? - Correct Answers 1840's: Congress makes it cheap to mail magazines; 1960's: Regulations changed, more expensive to mail big magazines What are the major categories of magazines? Know examples of each - Correct Answers Consumer (Men's, women's), Non-consumer (sponsored, trade, PR), Place- based, zones, regional/city, Sunday supplements Know the 4 highest circulation magazines - Correct Answers AARP, Costco, Better Homes and Gardens, Game Informer What is a Sunday supplement and how do they rank in circulation? - Correct Answers They come with the Sunday paper Why are the lists for the magazines with top revenue and circulation different? - Correct Answers Because circulation indicates subscription How has demassification affected the magazine industry? What 2 events prompted the demassification trend? - Correct Answers General interest of the public died and gave way to niche publications. Television and a law being passed to make it more expensive to mail big magazines prompted the trend. Why do advertisers like niche magazines? - Correct Answers Because they can match with their desired audience What are trade and organizational magazines and are the job opportunities good there? - Correct Answers Associated with a business/industry; yes What is a freelancer? - Correct Answers Someone who is self-employed What is Above the fold on a newspaper? - Correct Answers Top half of the front page, most important information goes there, What is the flag? - Correct Answers The newspaper's logo will always look the same What is the ear? - Correct Answers The top corner of the newspaper, used as a promotional spot to promote a story inside the paper What is the mast? - Correct Answers A box on the inside of a paper that has information about the paper (editors, writers, etc) What is the news hole? - Correct Answers Space left for news once the advertising is placed What are the three types of opinion in newspapers? - Correct Answers Editorials: opinion of newspaper itself; Columns: opinion of Letters to the editor: Who owns newspapers? - Correct Answers We do, the advertising makes the money How do consolidation and clustering relate to chain ownership? - Correct Answers Big companies buy smaller ones and group them all within a geographic area. It helps cut costs and leverage advertising sales Which is more prevalent now, morning or afternoon newspapers? Why? - Correct Answers Morning newspapers, because television came about Why did so many afternoon newspapers die? - Correct Answers Television Who is most likely to read newspapers and why do advertisers care? - Correct Answers Adults read newspapers; helps advertisers target certain audiences What is cross-ownership? - Correct Answers Owning more than one type of media How does FCC regulate cross ownership? - Correct Answers There are rules that it is not possible to buy all the media in a market What is convergence? - Correct Answers The coming together of different types of media What is commoditization? - Correct Answers When the brand of newspaper does not matter and it is treated as a commodity How are newspapers changing to keep their market share? - Correct Answers Converting to internet and social media What historical event from 1912 affected radio? - Correct Answers The Titanic sunk and news was spread by radio