Marketing Communication Terms and Definitions: Advertising, I.M.C, and More, Quizzes of Communication

Download Marketing Communication Terms and Definitions: Advertising, I.M.C, and More and more Quizzes Communication in PDF only on Docsity! TERM 1 Marketing Communication DEFINITION 1 refers to all the communication techniques marketers use to reach their customers and deliver their messages TERM 2 Evolution of the Definition of Advertising DEFINITION 2 Identification Information Promotion Sales TERM 3 Advertising DEFINITION 3 a paid form of persasive communication that uses mass and interactive media to reach broad audiences TERM 4 The Components of Modern Advertising DEFINITION 4 Advertising Strategy Creative Idea Creative Execution Media Planning and Buying TERM 5 Advertising Strategy DEFINITION 5 Gives it direction and focus TERM 6 Creative Idea DEFINITION 6 Ad's central idea that grabs your attention and sticks in your memory TERM 7 Creative Execution DEFINITION 7 All reflect the highest production values avaliable TERM 8 Media planning and buying DEFINITION 8 how the ad is represented in the media TERM 9 Roles and Types of Advertising DEFINITION 9 The Marketing Role The Communication Role The Economic Role The Societal Role TERM 10 Marketing Role DEFINITION 10 The process a business uses consumer needs and wants