Introduction to Internet Advertising: Terms, Definitions, and Trends, Quizzes of Communication

Download Introduction to Internet Advertising: Terms, Definitions, and Trends and more Quizzes Communication in PDF only on Docsity! TERM 1 Web 2.0 DEFINITION 1 refers to the trend toward social networking and entertainment sites TERM 2 Internet DEFINITION 2 a linked system of international computer networks TERM 3 World Wide Web DEFINITION 3 the information interface that allows people to access the internet through an easy to use graphical format TERM 4 The Most visited U.S Web site DEFINITION 4 1Google2facebook3youtube TERM 5 The Internet Audience DEFINITION 5 Traditional media companies are concerned the internet will cut into their audience base TERM 6 Internet ad spending DEFINITION 6 growing in double-digit percentages TERM 7 Purposes of Internet Advertising DEFINITION 7 Brand reminder to people visiting a website TERM 8 Internet Advertising Formats DEFINITION 8 Banner ads,skyscrapers,pop-ups,minisites,superstitials,and widgets TERM 9 Animation Boosts Click- Throughs DEFINITION 9 Use of moving technology TERM 10 Permission marketing DEFINITION 10 asking potential consumers permission to send e-mail