Evaluative Criteria and Consumer Decision Making, Quizzes of Consumer Behaviour

Download Evaluative Criteria and Consumer Decision Making and more Quizzes Consumer Behaviour in PDF only on Docsity! TERM 1 Evaluative Criteria DEFINITION 1 the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem TERM 2 Feature DEFINITION 2 a performance characteristic of an object TERM 3 Benefit DEFINITION 3 a perceived favorable result derived from the presence of a particular feature TERM 4 Determinant Criteria DEFINITION 4 the evaluative criteria that are most carefully considered and directly related to the actual choice that is made TERM 5 Bounded Rationality DEFINITION 5 the idea that perfectly rational decisions are not always feasible due to constraints found in information processing