Direct Marketing: Terms, Definitions, and Techniques, Quizzes of Marketing

Download Direct Marketing: Terms, Definitions, and Techniques and more Quizzes Marketing in PDF only on Docsity! TERM 1 Direct Marketing DEFINITION 1 A Aspects of total marketing system of marketing by which an organization communicates directly with target customers to generate a response or a transaction o Inquiry o Purchase o Vote TERM 2 Direct-Response Media DEFINITION 2 Media used to seek a direct response from the customer including direct mail and telemarketing TERM 3 factors of attractiveness for direct marketing DEFINITION 3 Consumer credit cards Changing structure of American society and the market Technological advances Miscellaneous factors o Changing values o Sophisticated mrk. Techniques o Industrys improved image TERM 4 Is direct marketing in itself a form of advertising DEFINITION 4 yes TERM 5 what are the two methods of personal selling used to generate sales DEFINITION 5 direct sellingtelemarketing TERM 6 direct marketing activities support and are supported by what other elements of the promotional mix? DEFINITION 6 advertisingpublic relationspersonal sellingsales promotionssupport media TERM 7 what is the importance of databases to effective direct mrk? DEFINITION 7 to segment their target marketsability to do one to one marketing TERM 8 database marketing DEFINITION 8 use of specific information about individual customers and or prospects to implement more effective and efficient mrk. communications TERM 9 what do direct mrk use databases for? DEFINITION 9 improving the selection of mrk. segmentsstimulate repeat purchasescross sellcustomer relationship mgt. TERM 10 cross selling DEFINITION 10 sell a different product/service to an existing customercustomer who demonstrate a specific interest also constitute strong potential for other products of the same nature