Marketing and Advertising Terms: A Comprehensive Glossary, Quizzes of Marketing

Download Marketing and Advertising Terms: A Comprehensive Glossary and more Quizzes Marketing in PDF only on Docsity! TERM 1 blog DEFINITION 1 personal journal on a website that is frequently updated and intended for public access TERM 2 social media DEFINITION 2 highly accessible web-based media that allows the sharing of information among individuals and between individuals and groups TERM 3 crowdsourcing DEFINITION 3 online distribution of tasks to groups (crowds) of experts, enthusiasts, or general consumers TERM 4 marketer DEFINITION 4 business, not-for-profit, or government organization that uses advertising and promotional techniques to communicate with target markets to stimulate awareness of and demand for its brands TERM 5 client DEFINITION 5 organization that pays for advertising TERM 6 trade reseller DEFINITION 6 organization in the marketing channel of distribution that buys products to resell to customers TERM 7 advertising agency DEFINITION 7 organization of professionals who provide creative and business services related to planning, preparing, and placing advertisements TERM 8 full-service agency DEFINITION 8 advertising agency that includes an array of advertising professionals to meet all the promotional needs of clients TERM 9 creative boutique DEFINITION 9 advertising agency that emphasizes copywriting and artistic services TERM 10 digital/interactive agency DEFINITION 10 advertising agency that helps clients prepare communication for new media(internet, interactive kiosks) TERM 21 designer DEFINITION 21 specialist involved in execution of creative ideas and effortbs by designing logos and other visual promotional pieces TERM 22 logo DEFINITION 22 graphic mark that identifies a company TERM 23 public relations firm DEFINITION 23 firm that handles an organization's needs regarding relationships with the local community, competitors, industry associations, and government organizations TERM 24 account services DEFINITION 24 team of mangers that identifies the benefits a brand offers its target audiences and the best competitive position, and then develops a promotion plan TERM 25 account planner DEFINITION 25 person in an advertising agency who synthesizes all relevant consumer research and uses it to design an advertising strategy TERM 26 creative services DEFINITION 26 group in an advertising agency that develops the message to be delivered through advertising, sales promotion, direct marketing, event sponsorship, or public relations TERM 27 production services DEFINITION 27 team in an agency that takes creative ideas and turns them into advertisements, direct-mail pieces, or event materials TERM 28 media planning and buying services DEFINITION 28 services that are related to media planning or buying and are provided by advertising agencies or specialized media- buying organizations TERM 29 commission system DEFINITION 29 method of agency compensation based on the amount of money the advertiser spends on the media TERM 30 markup charge DEFINITION 30 method of agency compensation based on adding a percentage charge to a variety of services the agency purchases from outside suppliers TERM 31 fee system DEFINITION 31 method of agency compensation whereby the advertiser and agency agree on an hourly rate for services provided TERM 32 pay-for-results DEFINITION 32 compensation plan based on an agreement in which fee amounts are to a set of results criteria TERM 33 external facilitator DEFINITION 33 organization or individual that provides specialized services to advertisers and agencies TERM 34 consultant DEFINITION 34 individual who specializes in areas related to the promotional process TERM 35 production facilitator DEFINITION 35 organization that offers essential services during and after the production process