Research Methods: Terms and Definitions, Quizzes of Marketing Research

Download Research Methods: Terms and Definitions and more Quizzes Marketing Research in PDF only on Docsity! TERM 1 research design DEFINITION 1 set of advance decisions that makes up the master plan specifying the methods and procedures for collecting and analyzing the needed information TERM 2 exploratory research DEFINITION 2 unstructured, informal research that is undertaken to gain background information about the general nature of the problem TERM 3 secondary data analysis DEFINITION 3 process of searching for and interpreting existing information relevant to the research topics TERM 4 experience surveys DEFINITION 4 gathering info from those thought to be knowledgeable on the issues relevant to the research problem TERM 5 key-informant tecnique DEFINITION 5 same as an experience survey TERM 6 lead-user survey DEFINITION 6 used to acquire information from lead users of a new technology TERM 7 case analysis DEFINITION 7 review of available information about a former situation that has some similarities to the current research problem TERM 8 focus groups DEFINITION 8 small groups brought together and guided by a moderator through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem TERM 9 descriptive research DEFINITION 9 undertaken to describe answers to questions of who, what, where, when, and how TERM 10 cross-sectional studies DEFINITION 10 measures units from a sample of the population at only one point in time