Consumer Behavior Terms and Definitions, Quizzes of Principles of Marketing

Download Consumer Behavior Terms and Definitions and more Quizzes Principles of Marketing in PDF only on Docsity! TERM 1 consumer buyer behavior DEFINITION 1 the buying behavior of final consumers - individuals and households that buy goods and services for personal consumption TERM 2 consumer market DEFINITION 2 All individuals or households that buy or acquire goods and services for personal consumption TERM 3 culture DEFINITION 3 the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions TERM 4 subculture DEFINITION 4 a group of people with shared value systems based on common life experiences and situations TERM 5 cross-cultural marketing DEFINITION 5 including ethnic themes and crosscultural perspectives within a brand's mainstream marketing, appealing to consumer similarities across subcultures rather than differences TERM 6 social class DEFINITION 6 relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors TERM 7 group DEFINITION 7 two or more people who interact to accomplish or mutual goals TERM 8 word-of-mouth influence DEFINITION 8 the impact of the personal words and recommendations of trusted friends, associates, and other consumers on buying behavior TERM 9 opinion leader DEFINITION 9 a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others TERM 10 online social networks DEFINITION 10 online social communities - blogs, social networking web sites, and other online communities - where people socialize or exchange information and opinions TERM 21 business buyer behavior DEFINITION 21 the buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others TERM 22 business buying process DEFINITION 22 the decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands TERM 23 derived demand DEFINITION 23 business demand that ultimately comes from (derives from) the demand for consumer goods TERM 24 supplier development DEFINITION 24 analyzing, planning, implementing, and controlling sales force activities TERM 25 straight rebuy DEFINITION 25 a business buying situation in which the buyer routinely reorders something without any modifications TERM 26 modified rebuy DEFINITION 26 a business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers TERM 27 new task DEFINITION 27 a business buying situation in which the buyer purchases a product or service for the first time TERM 28 systems selling (solutions selling) DEFINITION 28 buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation TERM 29 buying center DEFINITION 29 all the individuals and units that play a role in the purchase decision-making process TERM 30 product value analysis DEFINITION 30 carefully analyzing a product's or service's components to determine if they can be redesigned and made more effectively and efficiently to provide greater value TERM 31 E-procurement DEFINITION 31 purchasing through electronic connections between buyers and sellers - usually online