Consumer Behavior Terms and Definitions, Quizzes of Consumer Behaviour

Download Consumer Behavior Terms and Definitions and more Quizzes Consumer Behaviour in PDF only on Docsity! TERM 1 Value Consciousness DEFINITION 1 the tendency for consumers to focus on maximizing what is received from a transaction compared to what is given TERM 2 Materialism DEFINITION 2 the extent to which material goods are important in a consumer's life3 Dimensions:1. Possessiveness - tendency to retain control and ownership over possessions2. Non generosity- an unwillingness to share with others3. Envy- resentment that arises as a result of others belongings and a desire to acquire similar possessions TERM 3 Innovativeness DEFINITION 3 the degree to which a consumer tends to be open to new ideas and buying new products, services, or experiences early in their introduction TERM 4 Complaint proneness* DEFINITION 4 the extent to which consumers tend to voice complaints about unsatisfactory product purchases TERM 5 Competitiveness DEFINITION 5 enduring tendency to strive to be better than othersBIRG (bask in reflected glory) = when sports fans enjoy seeing their team winCORF (cut off reflected failure) = when fans hide their association with losing teams