Ch 7 and 8 | HPRM 2111 - Intr/Hospitality Indstry Exper, Quizzes of Tourism Economics and management

Download Ch 7 and 8 | HPRM 2111 - Intr/Hospitality Indstry Exper and more Quizzes Tourism Economics and management in PDF only on Docsity! TERM 1 Individual hotel's operating performance is compared to its competitive set DEFINITION 1 What is the purpose of the Smith Travel Accommodations report? TERM 2 Occupancy, ADR RevPar, Market Share Trends, To-date performance DEFINITION 2 What information would you find in the STAR report? TERM 3 ID and cultivate clients manage marketing, maximize RevPar, Negotiate sales contracts, serve as a leader DEFINITION 3 What are the responsibilities of the director of marketing and sales? TERM 4 Short-term less frequent travelers solicited for holidays DEFINITION 4 What are the characteristics of leisure market segments and when do hotels typically solicit these segments? TERM 5 Social, Military, Educational, Religious, and Fraternal DEFINITION 5 What are the characteristics of the SMERF segments and when do hotels typically solicit these segments? TERM 6 Generally staying 5+ nights, easy billing and cleaning, offered lower rates DEFINITION 6 What are the characteristics of the long-term segments and when do hotels typically solicit these segments? TERM 7 Business travelers frequenting same hotel DEFINITION 7 What are the characteristics of the corporate segments and when do hotels typically solicit these segments? TERM 8 Meeting Planners DEFINITION 8 What distribution channels are used to solicit corporate segments? TERM 9 Travel Agents DEFINITION 9 What distribution channel is used to solicit Leisure segments? TERM 10 Internet DEFINITION 10 What distribution channel is used to solicit SMERF segments?