Consumer Buying Behavior: Terms and Definitions, Quizzes of Principles of Marketing

Download Consumer Buying Behavior: Terms and Definitions and more Quizzes Principles of Marketing in PDF only on Docsity! TERM 1 buying behavior DEFINITION 1 decision processes and actions of people involved in buying and using products TERM 2 consumer buying behavior DEFINITION 2 decision processes and purchasing activities of people who purchase product for personal or household use and not for business purposes TERM 3 level of involvement DEFINITION 3 an individuals degree of interest in a product and the importance of the product for that person TERM 4 enduring involvemnt DEFINITION 4 outgoing and long-term involvement with a product or product category TERM 5 situational involvement DEFINITION 5 temporary or dynamic involvement resulting from a particular set of circumstances TERM 6 high level involvement products DEFINITION 6 products that are visible to others and/or are expensive TERM 7 low involvement products DEFINITION 7 products that tend to be less expensive and have less assc. social risk TERM 8 consideration set DEFINITION 8 group of brands withing a particular product category that the buyer views as alternatives for possible purchae TERM 9 evaluative criteria DEFINITION 9 objective and subjective product characteristics that are important to buyer TERM 10 purchase stage DEFINITION 10 choose product or brand to be boughtchoose sellernegotiates terms of transactionmakes purchase or termites the process TERM 21 personality DEFINITION 21 set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations TERM 22 self concept DEFINITION 22 views of ones self TERM 23 lifestyle DEFINITION 23 an individuals pattern of living expressed through activities interests and opinions TERM 24 roles DEFINITION 24 actions nd activities that a person in a particular position is suppose to perform based on expectation of the individual and surrounding persons TERM 25 family influences DEFINITION 25 consumer socialization- process through which a person acquires the knowledge and skills to function as a consumer TERM 26 reference group DEFINITION 26 membershipaspirationaldisassociativeopinion leaderswho you go to, bff they influence other members of reference groupdigital networks-blogs-wikis-social networks