Marketing and Advertising Terms and Concepts, Quizzes of Marketing

Download Marketing and Advertising Terms and Concepts and more Quizzes Marketing in PDF only on Docsity! TERM 1 infomercials DEFINITION 1 program-length tv commercials w/ a toll-free number &/or web address thru which to order or request additional info.. *More likely to be viewed by early adopters & opinion leaders TERM 2 permission-based mktg DEFINITION 2 consumers "opt in" to receive e-mail-based promotions TERM 3 attention DEFINITION 3 occurs when the stimulus activates 1 or more sensory receptor nerves & the resulting sensations go to the brain for processing TERM 4 adaptation level theory DEFINITION 4 if a stimulus doesn't change, over time we adapt or habituate to it & begin to notice it less TERM 5 information overload DEFINITION 5 consumers are confronted w/ so much info that they cannot or will not attend to all of it *can result in suboptimal decisions TERM 6 smart banners DEFINITION 6 banner ads that are activated based on terms used in search engines *ex. of Behavioral targeting TERM 7 hemispheric lateralization DEFINITION 7 activities that take place on each side of the brain * Left: verbal info, symbolic representation, sequential analysis & conscious report of what's happening * Right: pictorial, geometric, timeless & nonverbal info w/o the individ. being able to verbally report it TERM 8 subliminal stimulus DEFINITION 8 hides key persuasive info within the ad by making it so weak that it is difficult for someone to physically detect TERM 9 interpretation DEFINITION 9 the assignment of meaning to sensations TERM 10 perceptual relativity DEFINITION 10 aspect of interpretation, relative process rather than absolute