Social Psychology and Consumer Behavior Terms, Quizzes of Consumer Behaviour

Download Social Psychology and Consumer Behavior Terms and more Quizzes Consumer Behaviour in PDF only on Docsity! TERM 1 Group DEFINITION 1 Two or more individuals who share a set to norms, values, or beliefs, and have a certain implicit or explicitly defined relationships which make their behavior interdependent TERM 2 Reference Group DEFINITION 2 Group whose presumed perspective or values are being used by an individual as the basis for his or her current behavior TERM 3 Conformity DEFINITION 3 Tendency to want to be like relevant band significant othersGenerally makes life more pleasantmakes groups influential TERM 4 Norms DEFINITION 4 General expectations about behaviors that are deemed appropriate for all persons in a social context, regardless of the position they hold TERM 5 Relationship between commitment and conformity DEFINITION 5 The higher the level of commitment one has to a group, the more likely they would be to conform to those of the group TERM 6 Asch Phenomenon DEFINITION 6 Situation where being in a group of people can lead one to have a different perception of the world TERM 7 Advertising Strategies DEFINITION 7 InformationalNormativeIdentification TERM 8 Adoption of Innovation Curve Order DEFINITION 8 InnovatorsEarly AdoptersEarly MajorityLate MajorityLaggards TERM 9 Factors Affecting Innovation Uptake DEFINITION 9 Type of GroupType of DecisionMarketing EffortFulfillment of felt needCompatibilityRelative AdvantageComplexityObservabilityTrial-abilityPerceived Risk TERM 10 Social Class DEFINITION 10 division of members of society into a hierarchy of classes so that member of each class have either higher or lower status than members of other classes