Download Understanding Culture: Definitions, Factors, and Influential Studies and more Quizzes Consumer Behaviour in PDF only on Docsity! TERM 1 Culture (definition) DEFINITION 1 The sum total of learned beliefs, values, and customs that serve to regulate the consumer behavior of members of a particular society TERM 2 Culture DEFINITION 2 collectie programming of the mind the human-made part of the environment unstated assumptions, standard operating procedures that are internalized rules of the game A set of human made objective and subjective elements that in the past have increased the probability of survival Shared among those who could communicate with each other Common language and lived in same place and time TERM 3 Material Culture DEFINITION 3 Technology Economics TERM 4 Social Institutions DEFINITION 4 Social Organization Education Political Structures TERM 5 Aesthetics DEFINITION 5 Graphic and plastic arts Folklore Music, drama, and dance Language TERM 6 Cultural Factors DEFINITION 6 Never touch the head of a Thaior pass an object over it (the head is considered sacred in Thailand) Avoid triangular shapes in Hong Kong, Korea, and Taiwan (the triangle is considered a negative shape) The Number 7is considered bad luck in Kenyaand good luckin Czech Republic and magicalin Bennin, Africa The number 10is bad luck in Korea The number 4means death in Japan Redrepresents witchcraft and death in many African countries but is a positive color in Denmark 13 and 14th floors are considered bad luck TERM 7 Feng Shui DEFINITION 7 Feng shui (pronouced 'fung shway') is a prevalent belief in Hong Kong that dates back over four thousand years. The term feng shui literally means "wind and water", and it refers to the idea that the surrounding environment affects human harmony and well-being. At the heart of feng shui is Qi (pronounced 'chi'), a natural energy that is carried by wind and held in water. The movement of Qi is dictated by the positioning of buildings and objects. These govern its flow, creating pathways and blockages, consequently affecting the prosperity and success of surrounding areas. Today it is estimated that around ninety per cent of Hong Kong residents believe in the power of feng shui. TERM 8 Relation to Authority DEFINITION 8 hierarchical relations (power distance) TERM 9 Reation to Self DEFINITION 9 self-concept and personality (individualism) TERM 10 Relation to Risk DEFINITION 10 tolerance for unknown and deviations (uncertainty, avoidance, tightness)
