Media Effects: Powerful, Limited, and Varying Levels, Quizzes of Communication

Download Media Effects: Powerful, Limited, and Varying Levels and more Quizzes Communication in PDF only on Docsity! TERM 1 powerful media effects, limited media effects, and effects of varying levels DEFINITION 1 what are the three aspects of the revised history media effects? TERM 2 powerful media effects DEFINITION 2 early scientists assumed powerful effects early books advocate powerful effects TERM 3 limited media effects DEFINITION 3 focus shifts to individuals post depression interactivity in groups limited impact of media TERM 4 effects of varying levels DEFINITION 4 attention is selective, perceptions vary individual differences and environmental factors are important moderators in significance of media effects TERM 5 Carl Hovland DEFINITION 5 Experimental research about media effects on attitude change studied persuasion Yale psychologist effects of training films performed first experiments in mass communication TERM 6 Paul Lazerfeild DEFINITION 6 Effects of radio "opinion leaders" two step flow model of media effect media doesn't effect us directly, the opinion leaders use their interpretation of media to influence individuals TERM 7 Harold Laswell DEFINITION 7 Five question model Three functions mass communications should serve to society surveillance of environment (to inform) correlate society's response to events in the environment (to guide) transmission of cultural heritage (to educate) TERM 8 Kurt Lewin DEFINITION 8 Tambo's least favorite Dynamics of group communication "sweet breads study", studied how the media could influence mothers and how that influence could be spread to the rest of the family. He convinced mothers to feed their children liver. TERM 9 Samuel Stouffer DEFINITION 9 Pioneered the use of empirical research emphasized the need to control for audience traits noted problems for measuring cumulative effects TERM 10 Douglas Waples DEFINITION 10 Added to Laswell's model: "under what conditions" Conditions were going to alter things