Global Marketing: Understanding Cultural Concepts and Adoption Processes, Quizzes of Marketing

Download Global Marketing: Understanding Cultural Concepts and Adoption Processes and more Quizzes Marketing in PDF only on Docsity! TERM 1 Study and understand the cultures of countries in which they will be doing business DEFINITION 1 First task of global marketer TERM 2 Incorporate this understanding into the marketing planning process DEFINITION 2 Second task of global marketer TERM 3 Hofstede's definition of culture DEFINITION 3 The collective programming of the mind that distinguishes the members of one category of people from those of another TERM 4 Attitude DEFINITION 4 Learned tendency to respond in a consistent way to a given object or entity TERM 5 Belief DEFINITION 5 An organized pattern of knowledge that an individual holds to be true about the world TERM 6 Value DEFINITION 6 Enduring belief or feeling that a specific mode of conduct is personally or socially preferable to another mode of conduct TERM 7 Semantics DEFINITION 7 System of Meaning in language and communication TERM 8 Example of Semantics DEFINITION 8 When Japanese words convey nuances of feeling for which other languages lack exact correlations; yes and no can be interpreted differently than in other languages TERM 9 Polychronic DEFINITION 9 Time in a high context culture TERM 10 Monochronic DEFINITION 10 Time in a low context culture