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Marketing Terms: Generic & Product Market, Segmentation, Good Markets, Positioning, Quizzes of Marketing

The University of Texas at Austin Marketing

Definitions for key marketing terms including the generic market, product market, market segmentation, good markets, and positioning. The generic market refers to broadly similar needs and sellers offering diverse ways of satisfying needs. The product market is characterized by very similar needs and sellers offering close substitutions for satisfying needs. Market segmentation involves naming broad product markets and segmenting these to select target markets and suitable marketing mixes. Good markets are defined as homogeneous within and heterogeneous between, substantial in size, and operationally attractive. Positioning refers to how customers think about proposed or present brands.

Typology: Quizzes

Pre 2010

Uploaded on 12/13/2009

paigekhale 🇺🇸

10 documents

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Download Marketing Terms: Generic & Product Market, Segmentation, Good Markets, Positioning and more Quizzes Marketing in PDF only on Docsity! TERM 1 GENERIC MARKET DEFINITION 1 BROADLY SIMILAR NEEDS AND SELLERS OFFER DIVERSE WAYS OF SATISFYING NEEDS TERM 2 PRODUCT MARKET DEFINITION 2 VERY SIMILAR NEEDS AND SELLERS OFFER CLOSE SUBSTITUTIONS FOR SATISFYING NEEDS TERM 3 MARKET SEGMENTATION DEFINITION 3 NAMING BROAD PRODUCT MARKETS SEGMENTING THESE TO SELECT TARGET MARKETS AND SUITABLE MARKETING MIXES TERM 4 GOOD MARKET SEGMENTS DEFINITION 4 -HOMOGENEOUS WITHIN -HETEROGENEOUS BETWEEN - SUBSTANTIAL -OPERATIONAL TERM 5 POSITIONING DEFINITION 5 HOW CUSTOMERS THINK ABOUT PROPOSED/PRESENT BRANDS

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