Glossary of Business-to-Business Marketing Terms, Quizzes of Marketing Management

Download Glossary of Business-to-Business Marketing Terms and more Quizzes Marketing Management in PDF only on Docsity! TERM 1 Bidder's List DEFINITION 1 a list of firms believed to be qualified to supply a given item; generated from the company purchasing databank as well as from engineering inputs TERM 2 Business Marketing DEFINITION 2 the marketing of goods and services to companies, government or not for profit organizations for use in the creation of goods and services that they can produce and market to others TERM 3 Buy Classes DEFINITION 3 specific buying situations; new, straight rebuy and modified rebuy TERM 4 Buying Center DEFINITION 4 several people in the organization participate in the buying process, share common goals, risks and knowledge important to a purchase decision TERM 5 Derived Demand DEFINITION 5 the demand for industrial products and services is driven by, or derived from, demand for consumer products and services TERM 6 E-Marketplaces DEFINITION 6 online trading communities that bring together buyers/suppliers organizations TERM 7 ISO 9000 DEFINITION 7 standards developed by international standards organization; refer to standards for registration and certification of a munufacturing quality, management and assurance system based on an on-site audit of practices/procedures TERM 8 Make-buy Decision DEFINITION 8 An evaluation of whether components and assemblies will be purchased from outside suppliers or built by company itself; when purchased company engages in a thorough supplier search/evaluation process TERM 9 North American Industry Classification (NAICS) DEFINITION 9 provides a common industry definitions for Canada, Mexico, and the US makes it easier to measure economic activity; designates industries with a numerical code in a defined structure, coded lists for similar firms, monitor categories to determine the growth in various sectors and industries to identify market opposition TERM 10 Organizational Buyers DEFINITION 10 manufacturers, wholesalers, retailers and government agencies that buy goods and services for their own use or resale