Download Consumer Behavior and Problem Solving in Marketing and more Quizzes Principles of Marketing in PDF only on Docsity! TERM 1 Ellen just began working in AT&T marketing depart. & overheard some of her new co- workers talking about consumer behavior. Why would marketers be concerned w/ the behavior or consumers? DEFINITION 1 The way the consumers behave toward an organization's marketing strategies has a great impact on the firm's success TERM 2 When Randy goes to Wards to shop for a particular product which he has contemplated buying for a long time. In addition, he is heavily involved in exteded prob. solving. What type of prod. is he most likely shopping for DEFINITION 2 An expensive product that he needs for home use TERM 3 You just got through attending a seminar on self-concept and how it effects marketing efforts. You might expect him to say "It is important for marketers to understand the issue of self-concept b/c research indicates that.." DEFINITION 3 A buyers purchases products that enhance his or her self- concept. TERM 4 Bob, his wife, & the family just moved from up N to the deep S and got a promotion.B/c of big move several purchases are made.Most are minor purchases, but some are major. What problem solving will be used prob. DEFINITION 4 Laura will probably use extended problem solving to determine which products now meet the family's needs. TERM 5 Learing : DEFINITION 5 Refers to the effects of direct and indirect experience on future behavior. TERM 6 Perception is DEFINITION 6 A process through which an individual selects, organizes, and interprets inputs to create a meaningful picture of the world. TERM 7 What type of problem solving is used when a product is purchased quickly with little mental effort? DEFINITION 7 Routinized response behavior TERM 8 Angie has been using a brand of shampoo for quit sometime that has been satifsying to her. For various reasons the brand no longer appeals to her. What kind of problem solving will be used? DEFINITION 8 Limited TERM 9 David is in Sears and is engaging in limited problem solving when determing to buy a certain product. Which of the following best describes when a consumber is using imited problem solving? DEFINITION 9 When they buy products occasionally and when they need to obtain information about unfamiliar product category. TERM 10 Jim wants to be a pro football player. He notices that all the men on his football team of choice wear NIKE shoes. He immediately goes out and buys a pair. The players have exerted what type of socieal influence on Jim? DEFINITION 10 Reference - group influence
