Chapter 8: Social Influences on Fashion Consumers | FM 4335 - PRINC FASH CONSUMP, Quizzes of Introduction to Business Management

Download Chapter 8: Social Influences on Fashion Consumers | FM 4335 - PRINC FASH CONSUMP and more Quizzes Introduction to Business Management in PDF only on Docsity! TERM 1 Behave to be accepted DEFINITION 1 Conformity TERM 2 Agree to do as asked DEFINITION 2 Compliance TERM 3 Follow an order form an authoritative person/group DEFINITION 3 Obedience TERM 4 What are the 3 Buyer responses to social influence? DEFINITION 4 Conformity Compliance Obedience TERM 5 When a neighbor asks you to turn down the volume of your stereo and you do. This is an example of what type of response? DEFINITION 5 Compliance TERM 6 When a policy officer tells you to turn down the volume on your entertainment system, you do so. This is an example of what type of response? DEFINITION 6 Obedience TERM 7 Thomas got a job interview scheduled and bought a nice black suit because he wanted to follow interviewers' expectations regarding how to wear for interview. This is an example of what type of response? DEFINITION 7 Conformity TERM 8 What are the different types of social influence? DEFINITION 8 Normative Social influence Informational Social influence TERM 9 The type of pressure that requires a person to conform to expectations of others. DEFINITION 9 Normative Social Pressure TERM 10 Which social influence would meet society/group expectations? Why? DEFINITION 10 Normative Social Influence-Either avoid rejection or gain acceptance TERM 21 Informational Social Influence will _____ uncertainty. DEFINITION 21 reduce TERM 22 Give examples of what types of products informative social influence might involve? DEFINITION 22 Examples: High-tech electronics, expensive wine TERM 23 We select a particular Italian restaurant because a trusted friend told us to check it out. DEFINITION 23 Informational Social Influence TERM 24 We decide to wear a more conservative outfit to an event because that is what is expected in that particular social circle. DEFINITION 24 Normative Social Influence TERM 25 Family or close friends DEFINITION 25 Primary or Direct Influencers TERM 26 Mere acquaintances who are not included in your closest circle DEFINITION 26 Secondary or indirect influencers TERM 27 Who has a stronger influence in groups? DEFINITION 27 Direct Influencers are stonger(Indirect Influencers are weaker) TERM 28 A foaf (friend of a friend) suggests that you buy a pair of Prada shoes because theyll complement your outfit nicely. DEFINITION 28 Secondary Influencer TERM 29 You purchase a hybrid automobile because your dad told you that your money is best spent in this vehicle category. DEFINITION 29 Direct Influencer TERM 30 Capacity to alter the actions of others DEFINITION 30 Social power TERM 31 Different types of Social power: DEFINITION 31 Legitimate power Referent power Reward power Expert power Information power Coercive power TERM 32 You are expecting.....bonuses, salary & gifts DEFINITION 32 reward power TERM 33 When you like or admire your boss or teacher DEFINITION 33 referent power TERM 34 You are suppose to...."teacher","leader","parent", or "boss" DEFINITION 34 Legitimate power TERM 35 You are afraid of ..... public humiliation (gossip) financial penalties, jail DEFINITION 35 Coercive power TERM 46 What are fashion opinion leaders like? DEFINITION 46 Greater involvement withfashion products More familiarity and expertisewith fashion More extensive exposure to themass media in general andparticularly where fashion isconcerned TERM 47 Consumers do it in groups: Consumers behave _____ when they are in _____ DEFINITION 47 differently groups TERM 48 Group members show a greater willingness to consider riskier alternatives following group discussion than if members made their own decisions. DEFINITION 48 Risky Shift TERM 49 individual identities become submerged within a group DEFINITION 49 Deindividuation TERM 50 What is an example of Deindividuation? DEFINITION 50 Example: Binge drinking at college parties TERM 51 People don't devote as much to a task when their contribution is part of a larger group DEFINITION 51 Social Loafing TERM 52 Give an example of Social Loafing DEFINITION 52 Example: We tend to tip less when paying in groups (not using individual checks) TERM 53 Jeremy liked to gamble. He and his friends would travel several times a month to a local casino. If Jeremy could not find someone to travel with, he would Case: go by himself. He noticed after a few months that he wagered more when he was with his friends than when he was alone. In his consumer behavior class, Jeremy learned that his behavior was an example of _______________. DEFINITION 53 Risky shift TERM 54 Reference group influences stronger for purchases that are: DEFINITION 54 Luxuries rather than necessities ​ Socially conspicuous/visible to others (e.g., Fashion products) ​ Unfamiliar (lack of absolute standards for decision making) TERM 55 Jeff had collected a nice wardrobe before graduating from college. All of his friends considered him "well dressed." After the first day at his new job, however, Jeff Case: immediately went out and replaced most of his clothes with what was considered to be professional dress clothing. Jeff had just experienced the power of a new ________________. DEFINITION 55 reference group TERM 56 What are the sources of Influence? DEFINITION 56 Culture Subculture Social Class Some External Influences TERM 57 Subculture examples DEFINITION 57 Hippies, punks, cowboys TERM 58 An actual or imaginary individual/group conceived of having significant relevance upon an individuals evaluations, aspirations, or behavior DEFINITION 58 Reference Groups