Marketing Research Terms and Definitions, Quizzes of Marketing Management

Download Marketing Research Terms and Definitions and more Quizzes Marketing Management in PDF only on Docsity! TERM 1 casual research DEFINITION 1 marketing research to test hypotheses about cause-and- effect relationships TERM 2 descriptive research DEFINITION 2 marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers TERM 3 experimental research DEFINITION 3 gathering primary data by selecting matched groups of subjects, giving them different treatments, controlled factors, and checking for differences in group responses TERM 4 exploratory research DEFINITION 4 marketing research to gather preliminary information that will help define problems and suggest hypotheses TERM 5 focus group interviewing DEFINITION 5 personal interviewing that involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization.