Glossary of Advertising and Public Relations Terms, Quizzes of Communication

Download Glossary of Advertising and Public Relations Terms and more Quizzes Communication in PDF only on Docsity! TERM 1 FTC DEFINITION 1 The Federal Trade Commission Act of 1914 (15 U.S.C 41-58, as amended) established the Federal Trade Commission (FTC), a bipartisan body of five members appointed by the President of the United States for seven year terms. TERM 2 Product Placement DEFINITION 2 the advertising practice of strategically placing products in movies, TV shows, comic books, and video games so the products appear as part of a story's set environment TERM 3 Market Research DEFINITION 3 In advertising and public relations agencies, the department that uses social science techniques to assess the behaviors and attitudes of consumers toward particular products before any ads are created TERM 4 Demographics DEFINITION 4 In market research, the study of audiences or consumers by age, gender, occupation, ethnicity, education, and income TERM 5 Psychographics DEFINITION 5 in market research, the study of audience or consumer attitudes, beliefs, interests, and motivations TERM 6 Values and Lifestyles (VALS) DEFINITION 6 a market research strategy that divides consumers into types and measures psychological factors, including how consumers think and feel about products and how they achieve (or do not achieve) the lifestyles to which they aspire TERM 7 Media Buyers DEFINITION 7 in advertising, the individuals who choose and purchase the types of media that are best suited to cary a client's ads and reach the targeted audience TERM 8 Saturation Advertising DEFINITION 8 the strategy of inundating a variety of print and visual media with ads aimed at target audiences TERM 9 Famous-Person Testimonial DEFINITION 9 an advertising strategy that associates a product with the endorsement of a well-known person TERM 10 Plain-Folks Pitch DEFINITION 10 an advertising strategy that associates a product with simplicity and the common person TERM 21 Pass-Along Readership DEFINITION 21 the total number of people who come into contact with a single copy of a magazine TERM 22 Internet DEFINITION 22 Origins: an attack proof military communications network in 1960s TERM 23 ARPAnet DEFINITION 23 The ARPANET (Advanced Research Projects Agency Network) created by ARPA of the United States Department of Defense during the Cold War, was the world's first operational packet switching network, and the predecessor of the global Internet Enabled military and academic researches to communicate on a distributed network system TERM 24 Distributed Networks DEFINITION 24 Info travels from place-to-place without having to return to or pass through a central point TERM 25 Digital Communications DEFINITION 25 images, texts, and sounds that use pulses of electric current or flashes of laser lights and are converted (or encoded) into electronic signals represented as varied combinations of binary numbers, usually ones and zeros; these signals are then reassembled (decoded) as a precise reproduction of a TV picture, a magazine article, or a telephone voice TERM 26 HTML (Hyper Text Markup Language) DEFINITION 26 the written code that creates web pages and links; a language all computers read TERM 27 Open-Source Software DEFINITION 27 Noncommercial software shared freely and developed collectively on the Internet TERM 28 Digital Divide DEFINITION 28 the socioeconomic disparity between those who do and those who do not have access to digital technology and media, such as the Internet